Head of Sales - Asia Pacific

ABOUT DIGITAL UNICORN
📍 Working Location 1: 3F, No 22-24 Ung Van Khiem, Thanh My Tay Ward, Ho Chi Minh
📍 Working Location: 17th Floor, VietinBank Building, 36 Tran Quoc Toan Street, Da Nang
Digital Unicorn is a mobile and web development agency focused on creating great digital products that truly matter to our customers. We work closely with startups, scale-ups, and established companies to design and build high-quality applications with strong product thinking, clean execution, and long-term value in mind. Our team is international, highly motivated, and hands-on.
We value ownership, clarity, and craftsmanship. We keep things practical, move fast, and expect everyone to contribute directly to the success of our projects and our clients.
We believe great products come from people who care deeply about users, quality, and collaboration.
ABOUT THE ROLE:
Location: Da Nang initially or Ho Chi Minh City, Vietnam
Markets: Japan, Korea, Australia, Singapore
Reports to: Managing Director / CEO
Travel: 30- 40, including regular travel to Tokyo
We are looking for a Head of Sales to drive new business across custom, build high-quality software and IT services, while building strategic delivery partnerships with companies that need reliable software, digital, and AI development capabilities.
You will be responsible for expanding our presence across key Asia Pacific markets and creating a repeatable international sales engine, originating new business, building strategic relationships, developing the sales team. This is a builder role, not simply an account-management or sales-execution position
REQUIREMENTS:
8+ years of experience in international B2B sales, preferably within software development, IT services, technology consulting, or a related industry.
At least 3 years in a Head of Sales, CRO, Country Lead, Commercial Director, Sales Director, or similar leadership position.
Language: Fluent business-level English with strong negotiation and executive communication skills. Business-level Japanese (JLPT N1 or N2) combined with substantial professional.
Proven track record of originating and closing net-new international business, not only growing existing accounts.
Demonstrated experience closing software-services deals of $250K+, ideally including deals with $1M+ total contract value.
Strong understanding of P&L, revenue, gross margin, pricing, forecasting, pipeline management, and sales conversion metrics.
Ability to independently lead technical discovery and solution discussions with senior clients.
Strong commercial judgment and excellent negotiation skills.
Strong understanding of international software-services sales and enterprise buying processes.
Demonstrated ability to build a commercial function and team from zero to scale.
Experience successfully operating across multiple international markets.
Willingness and ability to travel 40-60% of the time.
An established network of Japanese enterprises, system integrators, technology companies, or decision-makers.
Existing relationships across Japan and/or other APAC markets.
Experience selling technology services to Japanese, Korean, Australian, or Singaporean clients.
What Success Looks LikeWithin the first 12 months, you will be expected to:
Generate significant net-new business across priority markets.
Deliver sustainable revenue growth while maintaining healthy margins.
Develop strategic relationships with key enterprise clients and partners.
Establish predictable sales forecasting and conversion metrics.
RESPONSIBILITIES:
Own the APAC commercial strategy, revenue growth, pipeline, and P&L.
Build the sales function from 0 → N, including sales strategy, processes, team structure, forecasting, and performance management.
Personally originate, qualify, negotiate, and close large international software-services deals.
Develop new business across Japan, Korea, Australia, Singapore, and Vietnam, with the US planned as a second-phase market.
Build and maintain a strong network of enterprise clients, technology partners, and strategic accounts across Asia.
Lead complex commercial negotiations and manage the entire sales cycle from first contact to contract.
Conduct technical discovery workshops independently, translating client business challenges into appropriate technology and delivery solutions.
Work closely with engineering, delivery, project management, and leadership teams to create compelling client solutions and proposals.
Build a predictable sales pipeline and establish disciplined forecasting, conversion tracking, and sales-performance metrics.
Develop pricing and commercial strategies while maintaining healthy project margins.
Recruit, coach, and develop a high-performing sales organization as the business scales.
Establish a repeatable sales model that can be expanded across multiple markets.
Travel regularly across Asia, including monthly travel to Japan.
BENEFITS & COMPENSATION:For exceptional candidates with strong international sales credentials, particularly those with business-level Japanese and an established Japanese network, we offer a highly competitive package.
Open to discuss about Salary & bonus, aligned with your skills and experience. 100% salary during the probation period
Base salary: approximately USD 8,000-14,000/month, depending on experience, track record, market coverage, and network.
Performance-based commission / incentives linked to commercial results.
Profit-sharing opportunity tied to APAC P&L, to be discussed directly with senior leadership.
Significant autonomy and direct access to senior management.
Opportunity to build and own a regional commercial organization from the ground up.
International exposure across Japan, Korea, Australia, Singapore, Vietnam, and eventually the US.
Opportunity to play a key leadership role in the company's international growth.
Insurance coverage according to local regulations
A culture that values quality, responsibility, and continuous improvement
Project ownership - make meaningful contributions from day one
Dynamic, comfortable, and creative working environment
Team building events & company trips every year, Happy Hour every Friday
Snacks and fresh fruits always available for your break times
Sports & wellness activities to recharge and boost energy
If you interested in, please submit your CV!