Head of Sales ( Retail, Ecommerce & 3rd Party ) - Dyson Vietnam

CORE PURPOSE OF THE JOB: (What is the reason that this job exists; what is the overall aim of this role?)
Responsible for leading Dyson Vietnam's offline sales and retail operations to deliver sustainable growth, superior customer experience, and best-in-class retail execution. This role owns the performance of Dyson stores and third-party retail partners across Vietnam, ensuring excellence in sales productivity, retail operations, people capability, and omnichannel execution.
AREAS OF RESPONSIBILITY
1. SALES LEADERSHIP & BUSINESS PERFORMANCE
• Lead achievement of revenue, profitability and productivity targets.
• Develop annual and quarterly sales plans.
• Drive like-for-like growth and store productivity improvement.
• Manage KPIs including Sales, Conversion, ASP, UPT, Attach Rate and Store Contribution.
2. RETAIL STORE OPERATIONS EXCELLENCE
• Own end-to-end store operations standards.
• Ensure execution of SOPs, VM, customer experience and compliance.
• Improve productivity, inventory accuracy and retail profitability.
3. OMNICHANNEL RETAIL PARTNERSHIP MANAGEMENT
• Lead relationships with major retail partners including Dien May Xanh, Nguyen Kim, FPT Shop, CellphoneS and other electronics retailers.
• Develop joint business plans, product launch plans and retail activation programs.
• Improve Dyson visibility, conversion and share of shelf across partner networks.
4. PEOPLE LEADERSHIP & CAPABILITY BUILDING
• Lead and develop District Managers, Operations Managers and field teams.
• Build leadership capability, succession planning and performance culture.
• Drive engagement, accountability and talent retention.
5. RETAIL EXECUTION & CUSTOMER EXPERIENCE
• Deliver premium Dyson customer experience standards.
• Improve selling capability, product demonstration quality and service recovery processes.
6. CROSS-FUNCTIONAL COLLABORATION
• Partner closely with Country Head, Marketing, Ecommerce, CRM, Finance and Supply Chain teams.
• Support forecasting, inventory planning and business reviews.