Head Of Sales

1. Sales Strategy & Revenue Growth
Develop and execute an integrated sales, partnership, and go-to-market plan for both Enterprise (B2B) and Retailer segments.
Identify, approach, and close deals with FMCG, Pharmaceutical, and Distribution partners.
Manage the full sales funnel - from lead generation to contract signing, renewal, and upselling.
Build a data-driven revenue forecast model, ensuring predictable and sustainable growth.
Drive channel expansion through strategic alliances, resellers, and ecosystem partners.
2. Marketing, Brand Communication & Go-To-Market Strategy
Lead brand positioning, communications, and demand generation for BBS and NDS's product suite (visibilityPRO, deliveryPRO, etc.).
Define GTM strategies for new product launches, including segmentation, messaging, pricing, and channel playbooks.
Oversee marketing campaigns, trade marketing partnerships, and PR communications to enhance brand awareness and market presence.
Manage digital marketing performance (content, SEO, paid media, CRM) to optimize lead conversion and pipeline efficiency.
Ensure brand consistency across all channels and reinforce NDS's reputation as an innovative, reliable tech partner for FMCG and retail.
3. Strategic Brand & Partnership Management
Build and maintain long-term strategic relationships with top FMCG, Pharma, and Retail brands, positioning NDS as their digital transformation partner.
Act as a trusted advisor to C-level and key decision-makers, understanding their business challenges and co-developing tailored digital solutions (BBS, visibilityPRO, deliveryPRO...).
Lead Joint Business Planning (JBP) with brands and distributors to align objectives, performance KPIs, and data collaboration.
Drive multi-brand engagement programs integrating trade marketing, data sharing, and performance-based partnership models.
Collaborate with Product, Tech, and Data teams to transform brand insights into actionable innovations.
Develop strategic ecosystem partnerships (banks, fintech, DMS/ERP providers, government programs) to strengthen NDS's market influence and platform ecosystem.
4. Team Leadership & Capability Development
Build, lead, and mentor a high-performing Sales & Marketing team with clear KPIs and accountability.
Design and implement incentive schemes to drive motivation and performance.
Foster a culture of execution excellence, customer empathy, and continuous learning.
Ensure collaboration across departments (Product, Operations, Data, Finance) for efficient delivery and customer satisfaction.
5. Business Intelligence & Market Insights
Analyze industry trends, competitor strategies, and customer behaviors to inform business planning.
Regularly review and adjust GTM and pricing strategies based on market dynamics and customer insights.
Provide market feedback to leadership and product teams to shape innovation, roadmap, and differentiation strategies.
Utilize analytics tools and CRM dashboards to ensure sales transparency, accountability, and forecast accuracy.