Head of Social Creative & Strategy

Core Mission: To build and lead the Social First mindset across Social Elite's entire ecosystem - from creative ideation to execution - ensuring every campaign is born from social culture, crafted for social platforms, and optimized for both impact and conversion.
This role connects Creative - Strategy - Content - Creator/Influencer - MCN - Studio into a single, seamless engine that drives brand love, cultural relevance, and business outcomes.
1.Job Description:
A. Strategy & Creative Ideation
Develop social-first big ideas for brand campaigns across Social Elite.
Craft communication strategies and creative strategies for pitches and client briefs.
Design complete content architecture (Hero - Hub - Hygiene) tailored to TikTok, Facebook, Reels, and emerging platforms.
Build social-native storytelling frameworks including hooks, formats, POVs, meme logic, remixable ideas, and participation-driven concepts.
B. Social Intelligence & Trend Leadership
Lead social insights gathering and trend forecasting using real-time data, community behavior, and cultural signals.
Create an internal Social Trend Radar to guide content and campaign decisions.
Develop and react with tactical content/playbooks within 24-48 hours when relevant cultural trends appear.
C. Creative Production & Content Excellence
Work closely with Studio teams to produce social-optimized videos (short-form, ads, UGC, creator content).
Oversee creative quality across copywriting, social content creation, video editing, motion graphics, and production.
Mentor and coach creative teams to elevate their understanding of social-native content and execution.
D. Influencer/Creator Integration
Collaborate with MCN, KOL, KOC, and creator management teams to translate ideas into creator-friendly briefs and executions.
Build scalable creator ecosystems to amplify campaigns across influencer tiers.
Ensure consistent creative quality and brand messaging across creator outputs.
2.Job Requirements:
Professional Background:
5+ years of experience in digital, social, creative, content, or MCN environments.
Proven track record in leading social-first campaigns in top creative/digital agencies or TikTok-first brands.
Deep understanding of:
-TikTok ecosystem
-Facebook/Instagram Reels
-Short-form content production
-Influencer and KOC networks
-Social commerce dynamics
Core Competencies
Hybrid mindset: Creative Thinking + Strategic Planning + Social Intelligence.
Strong ability to transform insights and trends into breakthrough concepts.
Hands-on experience crafting social storytelling, hook strategy, and platform-specific video formats.
Data-informed thinking with the ability to optimize for engagement, virality, and conversion.
Personality Traits
Fast, adaptive, culturally sensitive, and social-native.
Proactive, experimental, and unafraid to push creative boundaries.
Excellent communication, leadership, and cross-team collaboration skills.
3.Benefits:
Work in a very motivated & open working environment.
Competitive salary and bonus based on the actual performance.
Social Insurance, Health Insurance as required by law.
Team Building, Company trip, bonding activities.
4.Working time and Location:
Monday- Friday: 9.00am - 6.00pm
LongBeach Building, No.1 Ba Thang Hai Street, Ward Vuon Lai, HCMC