Share of Voice & Channel Leadership: Defend Free Fire's leading SOV across all platforms and identify/scale emerging channels before competitors.
Integrated Marketing Command: Own the IMC plan tied to business targets: translate quarterly priorities into integrated campaigns covering launches, IP collabs, and brand activity. Deliver consistent messaging across content, copy, creative, video, and creators.
Measurement & AI-Powered Insights: Optimize AI dashboards and social listening systems that replace manual reporting. Deliver diagnostic insight: why programs work, which creators/formats drive SOV, what to reallocate mid-flight.
Workflow & Team Productivity: Refine how the team works, with AI and automation as the default - rebuild briefing, content production, creator management, approval, reporting so the team spends time on judgment rather than coordination. Pilot AI tooling, evaluate what genuinely improves output quality or speed, discard what doesn't, and turn what works into standard practice others can adopt.
Partnerships & Budget Ownership: Develop creator, platform, and IP partnerships that deliver reach or cost advantage we can't build in-house. Own budget allocation end-to-end and defend investment cases to leadership in business terms.