[INC26_085] Digital Marketing Executive

WHAT YOU WILL BE DOING:
Plan, create, and manage digital marketing campaigns to drive brand awareness, engagement, and lead generation.
Develop, schedule, and manage social media content across platforms such as LinkedIn, Facebook, Instagram, Twitter, and TikTok.
Design, execute, and monitor email marketing campaigns, including newsletters, promotional emails, drip campaigns, and customer retention communications.
Manage email subscriber lists, including segmentation, cleanup, and growth initiatives.
Analyze and report on performance metrics across social media, email marketing, and paid ad campaigns to optimize strategies.
Create engaging, brand-aligned content, including copy, images, and video tailored for different platforms.
Work with marketing and design teams to ensure cohesive messaging across all digital channels.
Set up, monitor, and optimize paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
Assist with SEO/SEM efforts, updating website content and optimizing for organic reach.
Monitor social media engagement and manage community interactions professionally and timely.
Stay up to date with trends and best practices in digital marketing, social media, and email marketing technologies.
WHAT WE ARE LOOKING FOR:
Must Have
2-4 years of experience in digital marketing, social media management, and email marketing.
Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Constant Contact).
Fluent English - strong written communication skills.
Proficient in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
Solid understanding of Google Analytics, SEO/SEM principles, and basic paid ad campaign management.
Basic design skills using Canva, Adobe Photoshop, or similar tools.
Nice to have:
Bachelor's degree in Marketing, Communications, Business, or a related field.
Strong copywriting and content creation skills tailored for digital and email audiences.
Certification in Email Marketing, HubSpot, Google Ads, or Facebook Blueprint.
Experience in basic video editing for social media content.
Exposure to CRM platforms (e.g., Salesforce, HubSpot CRM).
WHAT WE OFFER: We treat people fairly and with dignity, keeping a healthy perspective about life and work and fostering a positive and enjoyable work environment with appealing benefits as below:
A competitive monthly salary
13th month Tet bonus & bi-annual performance bonus
12 Annual Leaves + 2 Sick Leaves + 1 Birthday Leave
Annual salary review
Attractive employee awards: Employee of Year, Semi-Annual outstanding employee
Social insurance and healthcare insurance upon Vietnam Labor Code
PTI insurance package, and annual health check
An open culture that spurs creativity, innovation, and inclusivity
Diverse activities to foster relationships, including company trips, year-end party, employees' birthdays
An open-space office, a cafeteria, and a range of modern equipment
Other allowances from referrals and special occasions (weddings, seniority, and new-born baby
WORK LOCATION: Onsite at The District Building, 159C De Tham, Cau Ong Lanh Ward, HCMC