Influencer Marketing Specialist

JOB DESCRIPTION
1. Influencer Strategy & Campaign Management
Plan, implement, and manage Influencer Marketing campaigns aligned with brand and client objectives.
Identify, evaluate, and engage suitable Celebrities, KOLs, KOCs, and content creators across key social media platforms (TikTok, Instagram, YouTube, Facebook,...).
Develop campaign concepts and influencer strategies to maximize reach, engagement, and brand impact.
Coordinate influencer deliverables, content timelines, and campaign execution.
Ensure quality control and brand alignment across all influencer activities.
2. Influencer Engagement & Relationship Management
Build and maintain strong relationships with influencers, creators, and talent agencies.
Manage influencer communications, negotiations, and collaboration agreements.
Develop long-term influencer partnerships and community engagement strategies.
Maintain and grow an influencer database for future campaigns.
3. Project Management
Manage multiple influencer marketing campaigns simultaneously from planning to execution.
Coordinate with internal teams and external parties to ensure campaign consistency.
Track timelines, deliverables, and budgets for influencer projects.
Ensure campaigns are delivered on schedule and meet performance expectations.
4. Performance & Insights
Track campaign performance and provide post-campaign analysis.
Optimize influencer strategies based on insights and market trends.
SKILLS & QUALIFICATIONS
Minimum 3-5 years of experience in Influencer Marketing or Account roles, preferably in an agency environment.
Strong experience in Influencer Engagement and KOL/KOC management
Proven track record of executing successful campaigns/projects with international brands
Solid project management skills with the ability to manage multiple campaigns simultaneously
Excellent communication, negotiation, and stakeholder management skills
Strong organizational and problem-solving abilities
Familiarity with influencer marketing platforms, social media analytics, and campaign tracking tools
Proficiency in Microsoft Office, Google Workspace, and AI tools
Bachelor's degree in Marketing, Communications, Business, or related fields
Fluent in English and Vietnamese
BENEFITS
Working in a dynamic and international environment with outstanding clients.
Participating in cool events in diverse industry
Premium health insurance and employee assistant program
Training budget
Competitive salary with bonus based on performance
Team building activities quarterly.
Company trip up to twice per year.