Innovation Product Manager

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International fintech & digital banking firm
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Job description
Innovation Product Manager
Location: Ho Chi Minh City, Vietnam
Department: Innovation and Product
Employment type: Full time, permanent
Reports to: Head of Innovation or Product
Scope: A portfolio of fintech and digital banking products for small businesses
Focus: Mobile UI/UX, gamification, and customer-driven innovation
About Vietpay
Vietpay is a Vietnamese fintech company and a subsidiary of Tiger Financial Services Inc. (CSE: BANQ), a Canadian public company focused on owning, operating, acquiring, and growing fintech businesses and digital banks across Southeast Asia.
Through licensed banking partners, we help small and medium-sized enterprises (SMEs) access business banking, payments, and related financial services. Our solutions include Smart POS, merchant acquiring, payment gateways, QR payments, and digital banking integrations. We are looking for a product leader who turns customer insights into useful, intuitive digital experiences.
Role Overview
You will develop and improve Vietpay's product portfolio for Vietnamese small businesses, balancing existing product improvements with new product development. You will lead customer discovery, prioritization, design, product requirements, and performance improvement, while building a new product or design team.
This is a hands-on role: you will personally create polished mobile user interface (UI) designs, user experience (UX) flows, and interactive Figma prototypes ready for engineering. You will work with Technology on delivery and provide customer and competitor insights to the commercial team, which owns pricing. Technology owns architecture and engineering; designated specialists own security, compliance, and bank approvals.
Key Responsibilities
Customer Discovery and Disciplined Innovation
Engage directly with merchants through interviews, surveys, observation, and usability testing. Work with Customer Success to collect pain points, ideas, and product feedback, and understand the problems behind requests.
Apply Outcome Driven Innovation (ODI) or Jobs to Be Done (JTBD) to identify customer tasks, desired outcomes, and unmet needs. Use evidence to prioritize opportunities and test assumptions before committing development resources.
Turn research into clear problem statements, product hypotheses, and measurable success criteria. Validate concepts with customers and explain how their feedback has informed decisions.
Mobile UI and UX Design Leadership
Personally design mobile journeys, detailed screens, and interactive prototypes in Figma. Produce consistent, visually polished experiences with clear navigation, readable content, and intuitive interactions.
Reduce unnecessary steps, confusion, errors, and abandonment in important customer journeys. Test designs with users, assess task completion, and refine them using observed behavior and feedback.
Build reusable components and design patterns. Document layouts, interactions, accessibility considerations, and loading, empty, error, and success states so engineering can implement designs accurately.
Gamification and Customer Engagement
Design and test gamification features using clear goals, progress feedback, relevant rewards, and game design principles to improve onboarding, learning, adoption, and useful repeat activity.
Define the intended customer behavior and success measures before launch. Evaluate experiments through controlled comparisons where practical, and improve or retire features based on measured customer and business outcomes.
Portfolio Prioritization and Product Delivery
Manage a prioritized portfolio roadmap and backlog, balancing improvements, new opportunities, customer value, business goals, effort, and dependencies. Align major priorities and resource decisions with the Head of Innovation or Product.
Translate research and designs into product specifications, user stories, acceptance criteria, and analytics requirements. Resolve ambiguities with Technology and agree feasible scope, dependencies, and delivery plans.
Participate in development reviews, address product decisions and blockers, and validate delivered experiences against approved requirements. Coordinate user acceptance testing, launch readiness, and post-launch review with Technology, Customer Success, and relevant specialists.
Market Insight and Product Performance
Track customer needs, competitor products, pricing, and relevant market and technology trends. Identify gaps and differentiation opportunities; provide evidence and customer value insights to the commercial team for pricing decisions.
Establish product dashboards and review adoption, task completion, retention, satisfaction, and commercial impact. Investigate performance gaps, prioritize improvements, and report results and recommendations to senior management.
Team Building and Collaborative Leadership
Define team roles and hiring priorities, recruit within approved headcount, and coach a new product or design team. Establish research, design review, documentation, and performance routines.
Create clear handovers and decision ownership across Innovation, Technology, Customer Success, and Commercial. Maintain consistent product and design standards, communicate tradeoffs, and follow agreed actions through to completion.
Your skills and experience
Required Qualifications
At least 5 years of combined experience across product management and digital product design, including at least 2 years leading a team.
Hands-on experience managing multiple products through discovery, prioritization, development, launch, and continuous improvement.
Strong mobile UI/UX design skills and advanced practical Figma capability, demonstrated through polished screens, interactive prototypes, reusable components, and engineering handovers.
A portfolio of shipped mobile products showing personal design contributions and improvements in usability or customer outcomes.
Experience shipping gamification features in apps, with measurable results. Professional gaming industry experience is optional.
Applied ODI or JTBD experience, with examples connecting customer research to prioritization, design decisions, and delivered outcomes.
Experience conducting customer research, writing clear product requirements, collaborating with engineers, and using analytics or experiments to guide decisions.
Proven ability to recruit, coach, and lead product or design professionals. Fluent Vietnamese and strong spoken and written English for daily collaboration, documentation, and presentations.
Product and Design Knowledge
Understand mobile navigation, information architecture, interaction design, accessibility, onboarding, and product analytics. Discuss platform constraints and dependencies with engineers, document edge cases, and evaluate feasibility. Connect customer needs with product adoption, retention, and business value; learn the banking and payment requirements relevant to assigned products with specialist guidance.
Preferred Qualifications
Experience in digital payments, digital banking, wallets, merchant services, or other fintech products for SMEs.
Web interface or portal design experience, alongside the required mobile design capability.
A relevant degree in design, human-computer interaction, technology, business, or a related field is preferred; equivalent practical experience is accepted.
Leadership and Soft Skills
Strong visual judgment, attention to detail, and a customer-focused approach to solving practical problems.
Clear communication and constructive collaboration; able to explain design choices, priorities, and tradeoffs to customers, engineers, and management.
Disciplined experimentation, ownership, and follow-through. Able to coach others, challenge assumptions, and adjust decisions when evidence changes.
What Success Looks Like
Targets will be agreed with the Head of Innovation or Product based on baseline performance, approved resources, and the portfolio roadmap. Performance will be assessed through:
Customer insight: validated needs, tested hypotheses, and evidence informing product decisions.
Experience quality: task completion, time on task, error rates, and reduced abandonment.
Product outcomes: adoption, retention, satisfaction, and measurable gamification results.
Delivery: clear requirements, design quality, launch readiness, and progress against agreed priorities.
Team capability: effective hiring, coaching, consistent standards, and reliable collaboration.
Within the first 90 days: Review the portfolio and priority journeys, conduct customer research, establish baseline metrics, and agree a balanced roadmap. Produce and test Figma prototypes for priority opportunities. Define the team structure, begin approved recruitment, and establish research and design routines.
Within the first 6 months: Deliver agreed improvements to existing products and advance a validated new product through pilot or launch, according to approved resources and dependencies. Demonstrate measured results from UX and gamification experiments, and establish a team that follows consistent design and delivery practices.
Why you'll love working here
Why Join Vietpay
Shape mobile experiences and new fintech products that solve real problems for small businesses.
Build a product or design team while staying directly involved in research, design, and delivery.
Grow with a Vietnamese fintech business in the Tiger Financial group, with regional ambitions.
To apply, submit your CV and portfolio, with examples of your own Figma work, shipped mobile products, and measured gamification results. Include a brief ODI or JTBD case study, your team leadership experience, and your English proficiency. Clearly explain your personal contribution to each example.