International Business Manager (Fashion/ Lifestyle & International Market)

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1. Role Overview
The International Business Manager is responsible for leading Routine's global expansion strategy, driving international revenue growth, and building a strong distribution network across key markets. This role plays a critical part in establishing Routine as a recognized global fashion brand.
2. Key Responsibilities
International Expansion Strategy
• Develop and execute international market entry strategies
• Conduct in-depth market research including consumer insights, competitive landscape, pricing, and regulatory requirements.
• Define optimal go-to-market models: distributors, franchise
Partnership & Channel Development
• Identify, negotiate, and establish partnerships with international distributors, retailers, and e-commerce platforms.
• Build and manage a scalable global partner network to drive sustainable growth.
• Develop commercial policies, pricing strategies, and margin structures tailored to each market.
Market Execution & Operations
• Collaborate with Marketing, Product, and Supply Chain teams to localize product offerings and campaigns.
• Ensure efficient operations across markets, including logistics, inventory, and sales processes.
• Monitor performance across regions and optimize sales channels.
Global Brand Building
• Define and maintain Routine's brand positioning in international markets.
• Partner with Marketing to execute branding, PR, and influencer/KOL strategies tailored to local audiences.
• Ensure a consistent yet locally relevant brand experience.
Financial & Risk Management
• Own revenue targets, budgeting, and cost control for international markets.
• Manage risks related to legal compliance, payments, foreign exchange, and partner performance.
• Ensure compliance with international trade regulations.
Reporting & Insights
• Provide regular performance reports and strategic recommendations.
• Leverage data and insights to refine expansion strategies and improve ROI.