[Junior/Senior] User Acquisition Marketing (Mobile App)

About us:
Varmeta is strategically expanding into in-house product development, building a global ecosystem of AI-native applications. Our portfolio strikes a balance between high-velocity IAA/IAP models and deep-tech platforms that demand intensive performance optimization.
One of our stores for iOS: [protected info]
One of out store for Android: [protected info]
You will:
Develop and execute User Acquisition (UA) campaigns for apps and games targeting international markets, focusing on mobile platforms (iOS, Android).
Manage advertising budgets and optimize costs to ensure the highest efficiency (CPA, ROI, ROAS).
Collaborate with internal teams (Product, Content, Design) to create UA strategies tailored to different markets and user segments.
Utilize analytics and tracking tools (Google Analytics, AppsFlyer, Adjust, etc.) to measure campaign performance, analyze user behavior, and make necessary adjustments.
Identify and expand new advertising channels, including Paid Social (Facebook, Instagram), Google Ads, Apple Search Ads, and other advertising networks (DSP, Programmatic).
Conduct A/B testing on ad campaigns to optimize content and ad formats.
Research and analyze competitors in the game and app industry, providing effective competitive strategies.
Regularly report on UA campaign performance and propose improvement plans.
Who You Are:
At least 3 years of experience in User Acquisition Marketing, especially in the international game or app industry.
Deep understanding of the game market and global online advertising platforms.
Strong data analysis skills with proficiency in tools such as AppsFlyer, Google Analytics, Adjust.
Experience working with multiple advertising channels, including Facebook, Google, Apple Search Ads, and mobile ad networks.
Ability to manage and optimize large advertising budgets.
Proficient in English (listening, speaking, reading, writing), able to work with international clients and partners, and understand foreign user cultures.
Excellent communication and teamwork skills, capable of handling multiple projects simultaneously..
Why You'll Love Working Here:
Enjoy competitive salary, bonus according to work performance
13th Salary
Assistance with operational tools and equipment.
Health insurance program for employees provided by PVI.
Annual health check-up from Medlatec Clinic
Participate in social insurance after becoming an official employee
Salary review twice a year. It means we are pushing each other to be better everyday.
Flexible working hours, freestyle attire
Perks You'll Enjoy
Working in a young, super talented, and supportive team environment
Technical, English certificate bonus
Day-off: 12 days/year and Vietnam holidays
Work from home: 24 days/years
Happy Hour, Football club, English club, and many exciting activities
Company trip/ team building/ Year End Party
Free coffee, snacks, and drinks