Key Account Executive (Beauty Brands)

Job Description:
I. Line Manager:
Line 1: Key Account Manager
Line 2: Retail Sale Manager
II. Main duty:
Support KAMs to develop sale & brand awareness in Key accounts
Follow up and propose initiatives to ensure perfect execution and customers development
Implement our business plans including marketing campaign by using the tools and materials defined by the marketing department (product, speech, promotion program, event, assortment, display).
Work closely with Logistic Department/Distributors to ensure smooth and integrated results related to stocks supply on time in full and other administrative related
III. Main tasks :
1. Sales:
Take purchase orders from customers.
Follow the sales performance of your customers in order to achieve them.
Make sure that our retailers respect our policy.
Implement the sales support provided by the company (promotion, samples, combo,
merchandising...).
Track & record competitors' activities in chained retailers monthly
Increase the visibility of the brand by frequent in-store visit & propose to KAM for intervention.
Support KAM in paperwork including preparing documentation of sale out payment, contract
renewal, new product list in, changing barcode, promotion registration etc.
Execute and ensure implementation of customization activities including promotion
compliance, stocks/gimmick support, resource and POSM during the time.
2. Training:
Help to coordinate class training or group discussion between the company and the customers.
Support to track and update the reports of training for key account including frequency and
on-site training by customers & store classification.
3. Merchandising:
Follow and implement our planogram and merchandising policy at each visit.
Make sure that the products presentation is respected.
Set display to increase the visibility in stores in accordance with KAM alignment with
customers. Follow up and ensure the execution with SE & BA team.
Set merchandising tools produced by marketing department in store.
4. Marketing:
Follow the marketing Campaign prepared by the company.
Introduce to your customers and implement the marketing campaign.
Use the tools provided by the company.
Respect and follow the brand image and speech.
Take part of the development of the brand image.
5. Event:
Support team in the coordination of event.
Implement events and activities with your customers (group discussion, sales event)
6. Other:
Other tasks from the company if any.