Key Account Manager (Ecommerce)

Mô tả Công việc
As the Ecommerce Manager at B Happy, you will develop and execution of the ecommerce strategy to drive online sales growth and enhance the digital presence of B Happy brands in all ecommerce business model. You will collaborate with cross-functional teams to optimize product listings, implement digital marketing campaigns, and enhance the online shopping experience for consumers. This role requires a deep understanding of ecommerce best practices, digital marketing, and consumer behavior in the beauty industry.
What you will do:
Commercial planning
Develop and manage comprehensive commerce strategies to achieve revenue and profitability targets
Analyse market trends, consumer behaviour, and competitive landscape to identify growth opportunities
Forecast sales and inventory levels to optimize product availability and minimize stockouts
Key account management
Build and maintain strong relationships with marketplace accounts
Develop, manage and partnership with KOL/KOC/AFF/ Publisher to run the campaign
Monitor account performance and implement strategies to meet or exceed sales targets and optimise ROI
Platform and campaign management
Oversee the management and optimization of ecommerce platforms, including the company website and social commerce
Ensure that product listings, pricing, and promotions are accurately and effectively presented across all online channels.
Collaborate with external partners to enhance website functionality, user experience, and performance.
Digital Marketing:
Work with digital marketing to develop and execute digital marketing campaigns to drive traffic, engagement, and conversion on ecommerce platforms, website and social commerce
Analyse campaign performance and optimize strategies based on data-driven insights to maximize ROI
Merchandising and Product optimise
Work closely with the product management, merchandizer and creative teams to ensure a compelling product assortment that meets customer needs and preferences
Monitor product availability, inventory levels, and pricing competitiveness to drive sales and profitability
Optimise performance by product based on historical data
Customer Experience and Engagement:
Implement strategies to increase customer engagement, retention, and loyalty through personalized messaging, rewards programs, and customer service excellence
Monitor customer feedback and satisfaction metrics to identify areas for improvement and drive continuous enhancement of the online shopping experience.
Analytics and Reporting:
Track and analyse key performance metrics related to ecommerce sales, traffic, conversion rates, and customer behaviour
Generate regular reports and insights to evaluate performance, identify trends, and inform decision-making
Utilize data-driven insights to drive continuous improvement and optimization of ecommerce initiatives.