Job Description
1.
Business
Development &
Account Management (25%)
Maintain and develop assigned Modern Trade accounts.
Identify new business opportunities, distribution expansion and assortment opportunities.
Build and maintain strong relationships with buyers and key stakeholders.
Conduct regular business reviews and identify growth opportunities with customers.
Understand customer strategies and key business drivers.
2.
Sales
Planning &
Business Performance Management (35%)
Develop sales plans and forecasts for assigned accounts.
Monitor sell-in, sell-out and customer performance.
Analyze sales data and recommend action plans to achieve sales targets.
Adjust forecast and YTG plans to achieve business objectives.
Monitor competitor activities and market trends.
3. Commercial &
Trade Investment Management (10%)
Understand Trade Terms Agreement (TTA) and customer commercial conditions.
Support negotiation of annual contracts and trade agreements.
Optimize trade investment and promotion spending.
Monitor customer investment and trade budgets.
Understand P&L and recommend actions to improve business profitability.
4.
Customer
Execution &
Business Excellence (20%)
Ensure excellent in-store execution, including product availability, pricing, visibility, merchandising and promotion compliance.
Coordinate with Merchandising and Sales teams to improve execution quality.
Monitor distribution and product availability across assigned accounts.
5. Team Leadership &
Cross-functional Collaboration (10%)
Coach, develop and provide guidance to team members to improve capability and performance.
Set clear objectives and monitor team performance to ensure business targets are achieved.
Foster collaboration across Sales, Marketing,
Trade Marketing, Supply Chain and Finance to deliver business objectives.
Share best practices and drive continuous improvement within the team.
Job requirements:
Bachelor's degree in any discipline
Economics, Commerce, Business or Marketing preferred.
At least 5 years of sales experience in FMCG, including minimum 3 years in Key Account Management for the Modern Trade channel.
Experience in laundry, household and/or personal care categories is a strong advantage.
Proven track record of securing listings and growing business with major retail chains; existing relationships with MT buyers in Vietnam is a plus.
Good understanding of national sales operations, Trade Terms Agreements (TTA), trade investment, P&L and sell-in/sell-out management.
Experience in leading or coaching a team is preferred.
Good command of English (verbal and written).
Good computer skills, especially Excel and PowerPoint; able to analyze sales data and prepare business reviews.