Key Account Supervisor-On Trade & Corporate Sales

To accelerate sales growth and brand visibility by securing and managing strategic On-Trade HORECA accounts alongside a robust portfolio of corporate and institutional clients. The role focuses on cultivating long-term relationships, maximizing commercial opportunities, and driving peak revenue through targeted festive and corporate gifting programs.
KEY RESPONSIBILITIES:
1. Key Account Management
Develop, manage, and expand strategic relationships with strategic On-Trade HORECA customers.
Identify high-potential accounts and develop account growth plans to maximize revenue and long-term partnership value.
Negotiate commercial agreements, annual contracts, pricing, promotional programs, and product listings that align with company objectives.
Ensure outstanding execution of brand visibility, menu placement, POSM, events, and activation programs across Key Accounts.
Conduct regular business reviews with customers to evaluate sales performance, identify new business opportunities, and strengthen customer engagement.
Resolve customer issues proactively while maintaining high levels of customer satisfaction and loyalty.
2. Corporate & Institutional Sales Development
Develop and grow sales opportunities within corporate companies, government agencies, state-owned enterprises, industrial parks, private organizations, and institutions.
Build long-term partnerships for corporate gifting, conferences, business events, employee engagement programs, and seasonal campaigns.
Lead sales initiatives for key festive periods, including Tet Holiday, Mid-Autumn Festival, company anniversaries, and year-end celebrations to maximize seasonal revenue.
Design customized commercial proposals and value-added solutions tailored to each corporate client's business needs.
Maintain a healthy sales pipeline and continuously convert prospects into long-term customers.
3. Sales Growth & Business Planning
Develop monthly, quarterly, and annual sales plans aligned with revenue and customer growth objectives.
Identify new market opportunities and expand the company's presence within premium On-Trade and Corporate segments.
Analyze competitor activities, pricing strategies, consumer trends, and market dynamics to identify business opportunities and recommend appropriate commercial actions.
Work closely with the Marketing team to execute customer activation programs, promotional campaigns, and brand-building initiatives that drive sales growth.
4. Sales Execution & Commercial Performance
Deliver assigned sales volume, revenue, gross profit, and distribution targets.
Ensure efficient order management, product availability, delivery coordination, and timely collection of outstanding payments.
Maximize product assortment, menu penetration, and sales performance within assigned Key Accounts.
Monitor sales performance against targets and implement corrective actions when necessary.
Ensure all commercial activities comply with company policies and applicable regulations.
5. Customer Relationship & Partnership Development:
Build trusted relationships with key decision-makers and influencers across customer organizations.
Conduct regular customer visits to strengthen partnerships and identify new commercial opportunities.
Understand customers' business objectives and recommend tailored product and commercial solutions.
Deliver excellent customer service to improve customer satisfaction, retention, and long-term business growth.
6. Reporting & Business Insights:
Prepare accurate and timely sales forecasts, pipeline updates, and performance reports.
Analyze sales performance, account profitability, customer buying behavior, and seasonal trends.
Forecast demand during peak business seasons and coordinate with relevant departments to ensure product availability.
Recommend business improvement initiatives based on market intelligence, customer feedback, and sales analysis.