KOL/KOC Business Development Senior

II/ Job roles:
-The KOL/KOC Business Development Supervisor/Manager is responsible for developing and managing influencer partnerships in the Vietnam market to drive brand awareness, GMV growth, and business performance. This role oversees influencer sourcing, campaign execution, performance optimization, and collaborates with cross-functional teams to maximize ROI and support business growth.
III/ Keys responsibilities:
1/ KOL/KOC Sourcing & Relationship Management
-Develop and expand KOL/KOC resources across TikTok, Instagram, Facebook, and other social media platforms in the Vietnam market.
-Build, maintain, and continuously optimize the influencer database by categorizing creators based on industry, follower tier, and conversion performance.
-Establish and maintain long-term partnerships with key influencers, prioritizing exclusive and strategic collaborations.
-Identify and incubate high-potential creators to enhance their commercialization capabilities and conversion performance.
2/ Influencer Marketing Strategy Development
-Develop influencer marketing strategies aligned with brand objectives, including brand awareness, product seeding, conversion, and GMV growth.
-Design influencer portfolio strategies by leveraging a mix of macro, mid-tier, and long-tail KOLs/KOCs.
-Plan diversified collaboration formats, including short-form content campaigns, livestream commerce, and content matrix strategies.
-Actively participate in livestream operations and leverage influencer resources to improve livestream conversion performance.
3/ Business Negotiation & Campaign Execution
-Lead commercial negotiations with influencers, including pricing, commission structures, fixed collaboration fees, and revenue-sharing models.
-Manage the end-to-end influencer collaboration process, including outreach, briefing, content review, publishing, and post-campaign evaluation.
-Control collaboration costs while maximizing campaign ROI and overall operational efficiency.
-Coordinate closely with internal teams (Operations, Media Buying, and Content) to ensure smooth and effective project execution.
4/ Performance Analysis & Business Results Ownership
-Monitor influencer campaign performance metrics, including impressions, CTR, conversion rate, and GMV.
-Evaluate influencer performance based on different performance tiers, such as scalable creators, high-ROI influencers, and underperforming creators.
-Continuously optimize the influencer marketing model to improve overall return on investment (ROI).
-Take ownership of influencer channel performance, including GMV, conversion rate, and overall campaign quality.
5/ Team Building & Process Development (Manager Level)
-Build and manage the local Influencer BD team in Vietnam.
-Establish standardized SOPs covering influencer sourcing, evaluation, collaboration, and campaign review processes.
-Optimize influencer commission structures and incentive mechanisms.
-Align marketing strategies with brand partners and business stakeholders to drive business growth and achieve performance targets.