KOL/KOC Specialist

UpTik is looking for a proactive and performance-driven KOL/KOC Specialist to manage and expand our influencer/TikToker/KOL/KOC network, execute effective influencer marketing campaigns, and drive brand awareness as well as sales performance of our client brands' TikTok Shops.
Key Responsibilities
1. KOL/KOC Sourcing & Relationship Management
Research, identify, and recruit suitable KOLs/KOCs across platforms such as TikTok, Facebook, Instagram, YouTube
Build and maintain long-term relationships with influencers, agencies, and communities
Develop and manage influencer database, categorize by niche, performance, and pricing
Manage UpTik's own pool of TikTokers in the Zalo Community Chat - over 2,000 KOCs
2. Campaign Planning & Execution
Plan and execute influencer marketing campaigns aligned with marketing objectives (branding, engagement, conversion)
Coordinate with internal teams (Marketing, Content, Design) to develop campaign concepts and briefs
Ensure timely delivery of influencer content and campaign milestones
3. Negotiation & Budget Management
Negotiate contracts, deliverables, timelines, and pricing with KOLs/KOCs
Allocate and manage campaign budgets efficiently to maximize ROI
Track payments and ensure compliance with agreements
4. Content Coordination & Quality Control
Review and approve content to ensure alignment with brand guidelines and messaging
Provide feedback to KOLs/KOCs to optimize content performance
Ensure all content meets platform policies and legal requirements
5. Market & Trend Analysis
Stay updated on social media trends, viral content formats, and competitor activities
Propose new ideas, platforms, and strategies to improve campaign effectiveness