KOL/KOC Specialist

/ About UpTik
Founded in 2019, UpTik is a Vietnam-based social commerce accelerator operating under the umbrella of LAFS (Love At First Sight). We help brands grow in the new era of entertainment-driven commerce through E-commerce, Content, Video, Livestream Commerce, KOL/KOC, and Performance Marketing.
UpTik holds official TikTok Vietnam partner status across TSP (TikTok Service Partner), TAP (TikTok Affiliate Partner), and AAP (Ads Agency Partner). We also work as a TikTok Korea Official Partner, co-developing and operating a Vietnam TikTok Shop Cross Border program designed to help Korean brands enter and scale in Vietnam.
/ Job Description
UpTik is looking for a proactive and performance-driven KOL/KOC Specialist to manage and expand our influencer/TikToker/KOL/KOC network, execute effective influencer marketing campaigns, and drive brand awareness as well as sales performance of our client brands' TikTok Shops.
1. KOL/KOC Sourcing & Relationship Management
Research, identify, and recruit suitable KOLs/KOCs across platforms such as TikTok, Facebook, Instagram, and YouTube.
Build and maintain long-term relationships with influencers, agencies, and communities.
Develop and manage influencer database, categorized by niche, performance, and pricing.
Manage UpTik's own pool of TikTokers in the Zalo Community Chat - over 2,000 KOCs.
2. Campaign Planning & Execution
Plan and execute influencer marketing campaigns aligned with marketing objectives (branding, engagement, conversion).
Coordinate with internal teams (Marketing, Content, Design) to develop campaign concepts and briefs.
Ensure timely delivery of influencer content and campaign milestones.
3. Negotiation & Budget Management
Negotiate contracts, deliverables, timelines, and pricing with KOLs/KOCs.
Allocate and manage campaign budgets efficiently to maximize ROI.
Track payments and ensure compliance with agreements.
4. Content Coordination & Quality Control
Review and approve content to ensure alignment with brand guidelines and messaging.
Provide feedback to KOLs/KOCs to optimize content performance.
Ensure all content meets platform policies and legal requirements.
5. Market & Trend Analysis
Stay updated on social media trends, viral content formats, and competitor activities.
Propose new ideas, platforms, and strategies to improve campaign effectiveness.
/ Requirements
Bachelor's degree in Marketing, Business, Communications, or related field.
1-3+ years of experience in KOL/KOC/Influencer Marketing (freshers with strong internship experience can be considered).
Excellent communication, negotiation, and relationship management skills.
Analytical mindset with the ability to interpret data and optimize performance.
Familiar with social media platforms (TikTok, Facebook, Instagram, YouTube).
Ability to work in a fast-paced environment and manage multiple campaigns.
Intermediate English proficiency.
Basic understanding of TikTok Shop Affiliate collaborators.
/ Preferred Qualifications (Plus Points)
Strong network of KOLs/KOCs is a plus.
Participated in projects for the US market.
Experience in beauty or e-commerce industry.
Hands-on experience with TikTok Shop / Affiliate platforms.
Basic understanding of content creation (script, video trend, viral hook).
Experience working with influencer agencies.
/ Benefits
Competitive salary + performance-based bonus.
Opportunity to work with top KOLs/KOCs and trending platforms.
Dynamic, creative, and fast-growing environment.
Career growth in digital marketing and influencer ecosystem.
**/ Application
● Send CV to [protected info]
● (Optional) Send portfolio**