local store Marketing SupervisorKFC Vietnam Joint Venture Co., Ltd.
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Marketing - PR, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo, Tiếp thị - Quảng cáo
Lương: Cạnh tranh
Hình thức: Toàn thời gian
Ngày đăng: 27/05/2024
Hạn nộp: 01/07/2024
Mô tả công việc
Mô tả Công việc
Role Purpose:
The Local Store MKT Supervisor role will oversee and execute marketing initiatives at the local store level. This role is essential for achieving key objectives such as increasing brand awareness, driving foot traffic, boosting sales, and enhancing customer loyalty within the community where the KFC restaurant is situated.
Reporting directly to the Marketing Director.
Key Responsibilities:
Local Marketing Campaigns: Develop and implement marketing strategies tailored to the specific demographics and interests of the local community. This may involve creating promotions, organizing events, or forming partnerships with local businesses and organizations to increase brand visibility and engagement.
Promotions and Campaigns: Strategize and execute promotional campaigns, events, and initiatives aimed at driving foot traffic, boosting sales, and fostering customer loyalty. This includes designing creative promotions that resonate with the target audience and coordinating their implementation across various channels.
Community Engagement: Foster strong relationships with the local community through proactive outreach programs, sponsorships of local events, and active participation in community initiatives. This helps to build goodwill, enhance brand reputation, and deepen connections with local customers.
Digital Marketing: Collaborate with the Digital team to oversee the digital marketing efforts of the store. This involves managing social media accounts, crafting engaging content, executing email marketing campaigns, and utilizing online advertising platforms to effectively reach and engage with local customers in the digital space.
Advertising and Media Relations: Coordinate local advertising efforts across various channels such as print, radio, and outdoor advertising. Additionally, cultivate relationships with local media outlets to generate positive publicity for the store through press releases, interviews, and media coverage.
Market Research: Conduct thorough market research and competitive analysis to gain insights into local consumer preferences, trends, and behavior. Utilize this information to inform strategic decision-making and develop marketing initiatives that resonate with the target audience.
Sales Analysis: Monitor and analyze sales data to evaluate the performance of marketing campaigns and promotional activities. Utilize data-driven insights to identify areas for optimization and make recommendations to enhance future marketing efforts.
Brand Compliance: Ensure all marketing materials and activities adhere to KFC's brand guidelines and standards. This includes maintaining brand consistency across all marketing touchpoints and ensuring that all communications reflect the brand's values and identity.
Training and Support: Provide comprehensive training and support to store staff on marketing initiatives and promotions. This includes equipping them with the necessary knowledge and resources to effectively promote the brand and engage with customers in line with the overall marketing strategy.
Team Management: Lead and manage a team of local store marketing; provide guidance, training, and support to ensure the team effectively implements marketing plans.
Role Purpose:
The Local Store MKT Supervisor role will oversee and execute marketing initiatives at the local store level. This role is essential for achieving key objectives such as increasing brand awareness, driving foot traffic, boosting sales, and enhancing customer loyalty within the community where the KFC restaurant is situated.
Reporting directly to the Marketing Director.
Key Responsibilities:
Local Marketing Campaigns: Develop and implement marketing strategies tailored to the specific demographics and interests of the local community. This may involve creating promotions, organizing events, or forming partnerships with local businesses and organizations to increase brand visibility and engagement.
Promotions and Campaigns: Strategize and execute promotional campaigns, events, and initiatives aimed at driving foot traffic, boosting sales, and fostering customer loyalty. This includes designing creative promotions that resonate with the target audience and coordinating their implementation across various channels.
Community Engagement: Foster strong relationships with the local community through proactive outreach programs, sponsorships of local events, and active participation in community initiatives. This helps to build goodwill, enhance brand reputation, and deepen connections with local customers.
Digital Marketing: Collaborate with the Digital team to oversee the digital marketing efforts of the store. This involves managing social media accounts, crafting engaging content, executing email marketing campaigns, and utilizing online advertising platforms to effectively reach and engage with local customers in the digital space.
Advertising and Media Relations: Coordinate local advertising efforts across various channels such as print, radio, and outdoor advertising. Additionally, cultivate relationships with local media outlets to generate positive publicity for the store through press releases, interviews, and media coverage.
Market Research: Conduct thorough market research and competitive analysis to gain insights into local consumer preferences, trends, and behavior. Utilize this information to inform strategic decision-making and develop marketing initiatives that resonate with the target audience.
Sales Analysis: Monitor and analyze sales data to evaluate the performance of marketing campaigns and promotional activities. Utilize data-driven insights to identify areas for optimization and make recommendations to enhance future marketing efforts.
Brand Compliance: Ensure all marketing materials and activities adhere to KFC's brand guidelines and standards. This includes maintaining brand consistency across all marketing touchpoints and ensuring that all communications reflect the brand's values and identity.
Training and Support: Provide comprehensive training and support to store staff on marketing initiatives and promotions. This includes equipping them with the necessary knowledge and resources to effectively promote the brand and engage with customers in line with the overall marketing strategy.
Team Management: Lead and manage a team of local store marketing; provide guidance, training, and support to ensure the team effectively implements marketing plans.
Yêu cầu công việc
Yêu Cầu Công Việc
Professional Skills:
Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
Must have at least two years of experience as a Trade Marketing Supervisor in the F&B/FMCG industry.
Must have experience in developing and executing trade marketing strategies and promotional campaigns.
Have a good understanding of the food and beverage industry, including market trends, consumer behavior, and competitor activities.
Competent in using data analysis tools (e.g., Google Analytics)
Key Experiences:
Proven track record of working under pressure/to tight deadlines.
Experience in working with relevant stakeholders.
Excellent presentation & communication skills
Budget Management.
Fluent in English.
Professional Skills:
Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
Must have at least two years of experience as a Trade Marketing Supervisor in the F&B/FMCG industry.
Must have experience in developing and executing trade marketing strategies and promotional campaigns.
Have a good understanding of the food and beverage industry, including market trends, consumer behavior, and competitor activities.
Competent in using data analysis tools (e.g., Google Analytics)
Key Experiences:
Proven track record of working under pressure/to tight deadlines.
Experience in working with relevant stakeholders.
Excellent presentation & communication skills
Budget Management.
Fluent in English.
Quyền lợi được hưởng
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Nghỉ phép năm
CLB thể thao
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Nghỉ phép năm
CLB thể thao
Thông tin khác
Bằng cấp:
Đại học
Độ tuổi:
25 - 30
Lương:
Cạnh tranh
Đại học
Độ tuổi:
25 - 30
Lương:
Cạnh tranh
Nộp hồ sơ liên hệ
KFC Vietnam Joint Venture Co., Ltd.
Giới thiệu công ty
KFC Vietnam Joint Venture Co., Ltd. việc làm
Level 12, Blue Sky Office Tower - 1 Bach Dang St., Ward 2, Tan Binh Dist. HCMC
Quy mô: Từ 1000 - 5000 nhân viên
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Vị trí local store Marketing Supervisor do công ty KFC Vietnam Joint Venture Co., Ltd. tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Cạnh tranh, tìm thêm việc làm về Local Store Marketing Supervisor hoặc công ty KFC Vietnam Joint Venture Co., Ltd. ở các link phía trên
Giới thiệu công ty
KFC Vietnam Joint Venture Co., Ltd. việc làm
Level 12, Blue Sky Office Tower - 1 Bach Dang St., Ward 2, Tan Binh Dist. HCMC
Quy mô: Từ 1000 - 5000 nhân viên