Marcom Executive

Develop strategic marketing plan for our residence, including group, leisure and local efforts that
address the distribution of rate offers, packages and programs designed to build occupancy.
 Define residence distribution and relationship marketing initiatives based on market needs and
cost of sales.
 Evaluate new marketing opportunities, ensuring the residence is represented on relating quality
internet sites that have the potential of providing business.
 Manage and develop social media sites and develop relation with the KOI.
 Assist the Sales and F&B team in developing promotions for various campaigns.
 Develop all imaging work (signage, brochure,...), ensuring consistent marketing message is
communicated in all advertising and collateral efforts.
 Coordinate the design of promotional material and distributing in online and offline channels.
 Promote our products and services before and during internal events.
 Track ROI for marketing campaigns.
 Manage company website contents.
 Craft and send regular newsletters with company updates (expected launch by Q3 2026).
 Act on behalf of the residence with all vendors, exacting a balance between quality work and
price, requesting estimates and approving all materials as needed.
 Keep detailed files and records on all matters relative to the residence's marketing materials
(photo usage rights, vendor contracts, etc.).
 Network with industry experts and the local community to drive brand awareness as well as our
Diamond Card program.
 Other tasks assigned by manager.