Marcom Manager

1. Brand Management & Image Consistency
Ensure all marketing materials, images, videos, and collaterals comply with the hotel's brand guidelines.
Maintain consistent brand messaging across all channels including website, social media, OTA platforms, press, and in-house displays.
Manage media relations, press contacts, and collaborations with KOLs/influencers to enhance brand visibility.
Monitor guest feedback and online reputation, responding appropriately to maintain a strong and positive brand image.
2. Develop Integrated Marketing & Communication Strategies
Analyze market trends, hospitality competitors, and customer behavior to shape long-term marketing plans.
Identify target customer segments and define the hotel's brand positioning.
Design multi-channel communication strategies including digital marketing, PR, offline activations, and events aligned with the hotel's premium image and unique identity.
3. Plan & Execute Promotional Campaigns, Offers & Events
Organize seasonal promotions, special packages, and signature events to boost Rooms and F&B revenue.
Collaborate with Sales, F&B, and Spa teams to develop new products and services that create marketing highlights.
Implement advertising campaigns across multiple platforms such as Facebook Ads and influencer marketing.
Track KPIs, analyze campaign effectiveness, and adjust plans to optimize results.
4. Content Management & Digital Channels
Develop content strategies for the hotel's website and social media platforms (Facebook, Instagram, TikTok).
Ensure engaging, audience-specific content that drives bookings and increases engagement.
Oversee publishing schedules, advertising content, videos, and online engagement activities.
Stay updated with the latest content trends and ensure visuals align with the hotel's brand voice.
5. Visual Content Production - Videography & Photography
Plan, direct, and produce high-quality photos and videos showcasing hotel rooms, facilities, dining, spa, and events.
Coordinate with internal teams and external production partners to ensure visuals reflect the hotel's premium positioning.
Maintain a library of updated brand-approved visual assets for marketing materials, OTA listings, PR features, and social media.
Oversee post-production processes including editing, color grading, and sound design to meet professional brand standards.
Use visual storytelling to enhance emotional connection with target audiences and drive engagement.