Market Access Manager, Abbott Pharmaceutical (Ha Noi)

MAIN PURPOSE OF ROLE
• Responsible for strategic partnership and market access strategy implementation at the assigned MA authorities or regional/ hospital formulary listing committees.
• Plays an essential role in developing, communicating, and executing on the value strategies that address questions and influence the key decision makers.
MAIN RESPONSIBILITIES
1. Visit and engage assigned MA authorities and customers on a regular basis
• MOH committees relevant for market access decision-making
• Pricing and/or Reimbursement authorities
• HTA (Health Technology Assessment) Agencies
• Experts and advisors to MA authorities
• Public market formulary listing agencies (e.g. public health insurance, gov't funded health programs, gov't tenders, public hospital drug formulary committees)
• Private market formulary listing agencies (e.g. private health plans, private insurance drug formularies, private hospital drug formulary committees)
2. Strategic account planning to build distinguished quality access and sustainable win-win partnership
• Map decision-making process and criteria, regular monitor and update
• Perform systematic stakeholder mapping, gain thorough understanding of formal and informal decision-making
• Understand the account needs at organizational and decision-makers levels
• Lay out short- and long-term account access vision, goals, key strategies and tactics
• Lead the execution of strategic partnership at the assigned MA authorities/ committees
• Proper integration of key risks & opportunities, strategies & tactics into country MAP
• Monitor competitors' strategies and prepare appropriate Market access responses
3. Improve access policies and conditions
• Monitor closely changing dynamics in terms of access policies & conditions, such as
• pricing, reimbursement, formulary listing, other relevant payer polices & guidelines, and, where applicable, tender specifications
• Identify areas to move from low(est) price-based to value-based decision-making, leverage global policy concepts, tools and international experts to improve or preserve access policies and conditions
4. Obtain, maintain and optimize formulary listing (with or without tenders)
• Analyze opportunities and risks across EPD portfolio
• Formulate formulary listing (or sometime de-listing) strategy
• Specify formulary listing and/ or tender dossier or documentation requirements
• Maximize formulary listing results, measured by #products listed in #accounts
• Negotiate with MA authorities and formulary listing agencies
5. Monitor country pricing policy & manage pricing submissions
• Map pricing regulations (e.g. IRP (Int'l Reference Pricing), TRP (Therapeutic Reference Pricing) etc.), gain thorough understanding of pricing setting and adjustment mechanism for new and in-market products
• Develop pricing submission strategy to maximize pricing opportunities and minimize risk
• Liaise with global pricing to ensure strategy alignment and minimize cross-country impact
• Ensure quality and timely submission
• Support country market access head in pricing negotiation
6. Identify and execute payer value-added programs
• Based on strategic account planning, identify account-specific payer value-added programs which provide short- or/ and long-term success for EPD portfolio. This may be payer engagement programs, or local health economics studies
• Payer engagement programs: design the program and materials; build in outcome measurement to demonstrate value for payers
• Local health economics studies: design local study to demonstrate better value for money or positive budget impact, or local dissemination of global studies