Marketing Assistant Manager - Product Planning

The Marketing Assistant Manager - Product Planning develops and manages new product launch, product discontinuation and specification change planning based on development strategy, business plan and local regulatory requirement. He/she also manages the local medical KOL to support Marketing Manager to build up awareness and medical endorsement for OMRON product among medical professionals. He/she is the key local person and linking pin between local sales team and OHS product planning team.
1. Key responsibilites:
-Contribute to achieving annual sales, profit KPIs & market share
-Plan, coordinate & execute product life cycle activities from launching to phasing out of products. This requires direct involvement at all stages to co-ordinate and negotiate activities with all relevant departments and factories to ensure the successful and timely launch.
-Take charge of short/mid-term product positioning & product map management
-Ensure compliance to local regulatory requirements
-Ensure all required documentation, including training material, for new product launch are developed & communicated to relevant parties on a timely manner
-Engage & manage Medical Key Opinion leaders
-Work closely with local sales team and regional marketing team in aligning the pricing strategy, product positioning and value communication. Ensure seamless execution at local level.
2. Interaction/relationship:
OHS Regional Marketing team, OHS-VN Management team, Business Partners, Employees within the National Sales Office.