Marketing Automation & User Engagement Senior

MARKETING AUTOMATION & USER ENGAGEMENT
Business Unit: TV360 - Viettel Group
Salary: Negotiable based on qualifications and experience
1. Key Responsibilities
Operate the Marketing Automation platform, segment users, and build and optimize customer journeys across push notifications, in-app messaging, SMS, Official Accounts (OAs), and other relevant channels.
Execute gamification, loyalty programs, mini-games, and content- or event-based campaigns to improve engagement, retention, and subscription conversion.
Support SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) initiatives to improve TV360 content visibility across search engines and AI-powered answer platforms.
Analyze campaign performance and user behavior, uncover actionable insights, and recommend improvements to engagement and conversion rates.
Collaborate with technical, data, and content teams to implement tracking, conduct A/B testing, and optimize the customer experience.
2. Requirements
A bachelor's degree in Marketing, Economics, Business Administration, Information Technology, Data Analytics, or a related field. Candidates from the Posts and Telecommunications Institute of Technology, National Economics University, Foreign Trade University, universities of science and technology, or comparable institutions are preferred.
Strong analytical thinking, with the ability to translate data into actionable insights; proficiency in Excel or Google Sheets.
A proactive, accountable, and collaborative approach, with a willingness to learn.
Experience operating CRM or Marketing Automation platforms such as CleverTap, Braze, MoEngage, Salesforce, or HubSpot is an advantage.
Knowledge of SEO/GEO/AEO, gamification, loyalty programs, or tools such as GA4, Google Search Console, BI platforms, and SQL is a plus.
3. Benefits & Opportunities
Salary negotiable based on qualifications and experience, with bonuses and benefits subject to the employing Viettel unit's policies.
Work in Viettel's telecommunications and technology environment, with exposure to a diverse digital ecosystem and products serving a large user base.
Apply AI, data analytics, and automation to real-world marketing and user growth initiatives at TV360.
Develop your expertise, collaborate with cross-functional teams, and take ownership of initiatives that deliver measurable business results.
4. How to Apply
Please send your CV to:
Email: [protected info]
Contact number: +84 976 080 593
Email subject: [TV360 - Marketing Automation] Full Name