Marketing & Branding Lead

THE ROLE:
As the Marketing & Branding Lead, you'll spearhead our branding and digital marketing efforts, guiding a dedicated team of creative professionals. Your mission is to craft and implement visionary marketing strategies across diverse digital landscapes, amplifying our brands' presence, captivating our target audiences, and boosting sales in the US market.
KEY RESPONSIBILITIES:
STRATEGY & BRANDING:
- Strategy Development: Develop and execute a comprehensive digital marketing strategy that aligns with our e-commerce objectives, focusing on customer acquisition, engagement, and retention.
- Performance Analytics: Conduct in-depth analysis and generate detailed reports on all marketing activities below.
- Branding Management: Collaborate with sales, design, and product teams to develop and maintain a consistent brand's identity.
PAID ADVERTISING: Manage and optimize online advertising campaigns across various channels (Google AdWords, Facebook, Instagram, Tiktok etc.), ensuring maximum ROI.
SOCIAL MEDIA:
- Develop and implement content strategies for social platforms (Instagram, Facebook, Pinterest, TikTok etc.). Coordinate with the creative team for original content creation and visuals.
- Manage social media scheduling, engagement, and weekly performance reporting.
INFLUENCER/KOL MARKETING: Identify and partner with brand-aligned influencers. Evaluate and report on influencer campaign ROI.
WEBSITE & SEO:
- Optimize website UX for conversion
- Oversee the company's SEO efforts to ensure high rankings in search engine results pages (SERPs).
- Direct email marketing campaigns and analyze their performance.