Marketing Communication Specialist (Real Estate)

About the Company
Phu Hung Thinh Development Company Limited is a member company of Phu My Hung Development Corporation, one of Vietnam's leading urban developers and the pioneer behind the internationally recognized Phu My Hung Urban Area in Ho Chi Minh City.
The company specializes in property management, technical operation, infrastructure maintenance, and sustainable urban services. With a commitment to service excellence and continuous innovation, Phu Hung Thinh provides a professional, international-standard working environment where employees are empowered to grow and contribute to the development of high-quality urban communities.
We are currently looking for qualified candidates for the position of: Marketing Communication Specialist work at HCM:
Main Functions
• Develop and execute marketing strategies.
• Manage digital and content marketing.
• Analyze marketing performance and market trends.
• Drive lead generation.
Key Responsibilities
• Develop and implement marketing campaigns for residential, commercial, and rental properties.
• Create engaging content for websites, social media, brochures, and newsletters (e.g., property listings, blog posts, and promotional materials).
• Manage digital marketing efforts, including SEO, SEM, email marketing, and social media advertising.
• Conduct market research to identify trends, competitor activities, and target audience preferences.
• Update competitor information by importing data from product sales, drafting, aggregating, formatting, summarizing information, graphs, and presentations, and distributing reports.
• Collaborate with the Marketing Agency to align marketing efforts with business goals and produce high-quality marketing assets.
• Monitor and analyze campaign performance, providing reports and recommendations for improvement.
• Prepare correspondence and catalogues by formatting content and images; arrange printing and Internet package charging.
• Ensure all marketing materials adhere to brand guidelines and company values.
• Assist in organizing property tours, open houses, and community/company events to boost engagement.
• Achieve marketing and organizational goals by delivering required results in accordance with marketing plans and promotional programs.
• Collect information about customers, including customer needs and capabilities.
• Collect and process information about competitors.