Marketing & Communications Manager (6-Month - Maternity Leave Cover)

OPPORTUNITY
Marketing & Communications Manager provides leadership and expertise in strategic communications and branding to raise the visibility of VinUniversity as a world class university. The Marketing & Communications Manager will participate in designing how to tell the stories and show the impact of VinUni research, education and outreach through a digital-first strategy that leverages VinUni partnerships and news media to reach key audiences, which include current and prospective students, faculty and staff, alumni, industrial employers and other partners.
This special career opportunity is designed for people who are passionate about and keen on making breakthrough changes in the education sector of Vietnam to nurture the next generations of leaders for the 21st century and beyond.
POSITION RESPONSIBILITIES
- Develop Marketing and Communications plan for VinUni in line with VinUni overall strategy. Strategic plans should ensure that the brand is highly visible and valued globally by prospective students, alumni, current students, corporations, faculty, staff, media and others.
- Develop strategy and manage the implementation of integrated marketing campaigns for admissions, covering both domestic and international recruitment; manage digital marketing advertising to generate leads for admissions and support the improvement of conversion rates.
- Direct the production of sales materials for admissions and branding purposes, such as flyers, commercial videos, and corporate videos.
- Manage marketing and communications content and leverage the media channels to enhance the academics reputation of the school through strategic media relations activities that promote research, academic programs, and news to multiple audiences.
- Oversee the Creative resource: creating online portal; brand templates toolkit and finding and managing external suppliers as well as overseeing major production (e.g. video, photography - image library).
- Provide relevant marketing insight, including customer behavioral insight and competitor activity to enable effective portfolio development, brand development, entry criteria, and benchmarking to improve student recruitment and reputation.
- Maintain effective internal communications to ensure that all relevant VinUni functions are kept informed of marketing objectives.
COMPENSATION
The salary benefits are internationally competitive and commensurate with qualifications and experience.