Marketing Content Specialist

As our Content Specialist, you will own and execute end-to-end content development for IDP Vietnam's SP marketing, focusing on social-first storytelling, digital campaigns, event/exhibition content, and conversion-driven messaging.
1. Social & Campaign Content
• Multi-Channel Execution: Own and develop engaging content for SP campaigns across key platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn, Zalo OA, websites, and landing pages.
• Content Creation: Craft high-converting social captions, content calendars, campaign key messages, video/livestream scripts, and event communication materials.
• Ensure all content outputs are clear, engaging, factually accurate, brand-safe, and tailored to the unique algorithms of each platform.
• Support destination-specific campaigns for Australia, UK, Canada, US, New Zealand, Ireland, and other IDP destinations when required.
2. KOL/KOC & Creator Collaboration
• Identify, recruit, and coordinate with relevant KOLs, KOCs, student creators, alumni, influencers, and student ambassadors.
• Develop creative briefs, content angles, video scripts, posting requirements, review processes, and timelines for creator collaborations.
• Partner with creators to produce authentic, relatable content that directly addresses students' real needs, questions, and pain points.
• Manage content quality to align with IDP's brand tone and factual accuracy; track content performance to constantly optimize future collaborations.
3. Event, Exhibition & Lead-Generation Content
• Create end-to-end content for IDP's exhibitions, webinars, education fairs, school activations, and pre-departure sessions.
• Gather and develop inspiring student testimonials, parent feedback, event highlights, and success stories post-event.
• Develop digital content that supports SP conversion funnels and paid media testing.
4. Video, Livestream & UGC Content
• Conceptualize and script engaging social media videos, interactive livestreams, student interviews, and impactful testimonial videos.
• Develop interview questions and content direction for sharing sessions with students, parents, and KOLs/KOCs.
• Collaborate closely with multimedia designers to transform raw content ideas into platform-ready, visually stunning assets.
• Actively propose and execute User-Generated Content (UGC) formats to boost organic engagement and elevate brand trust.
5. Cross-Team Collaboration
• Work closely with Destination Marketing, Events, Office, and HR teams to produce synchronized content aligned with the business cycle.
• Provide strategic content support for SP and university partner co-branding initiatives when required.
• Responsibly utilize GenAI tools to accelerate ideation, brainstorming, and copy production while strictly auditing for originality and brand safety.
• Track content performance, testhooks/formats/thumbnails, and continuously update the content approach based onstudent behavior and social trends.
• Execute other tasks as assigned by the team leader.