Marketing Coordinator

1. Brand & Marketing Planning
Support the development of monthly Marketing Plans and Content Calendars for assigned brands.
Understand brand positioning, target customers, product USPs, and business objectives.
Monitor timelines and ensure Marketing activities are implemented on schedule.
2. Content & Social Media
Develop content plans, content angles, and key messages aligned with brand/campaign directions.
Build and manage Content Calendars across Facebook, TikTok, YouTube, Instagram, Threads, etc.
Write and coordinate the execution of Social Media, Social Commerce, and short-form video content.
Monitor Social Media trends and propose new content formats and ideas.
3. Creative & KOL/KOC Coordination
Prepare briefs for Key Visuals (KVs), banners, social posts, e-commerce assets, and other Marketing materials.
Coordinate with Designers/Agencies throughout the content production and revision process.
Research, propose, and coordinate with KOLs/KOCs; monitor progress and campaign performance.
Support Affiliate activities when required.
4. Campaign & Promotion Execution
Coordinate the implementation of Marketing Campaigns from planning to execution, follow-up, and reporting.
Coordinate various workstreams, including Digital Marketing, Social Content, KOL/KOC, Creative Assets, Vouchers/Promotions/Gifts.
Coordinate with the E-commerce team during marketplace campaign periods.
Proactively monitor progress and handle issues that arise during execution.
5. Performance Tracking & Coordination
Track and consolidate Marketing results by brand/campaign.
Monitor key metrics including Reach, Engagement, Traffic, CTR/CVR, KOL/KOC Performance, and Sales Contribution.
Prepare Monthly Marketing Reports/Campaign Reports and propose improvements.
Coordinate with internal departments, Agencies, KOLs/KOCs, and other Marketing partners.
Perform other tasks as assigned by the manager.
*Work Location: 14 Quach Van Tuan Street, Bay Hien Ward, Ho Chi Minh City.
*Working Hours: [protected info], Monday to Friday.