Marketing Executive - Clé De Peau Beaté (Contractor)

MAIN ACCOUNTABILITIES
1. Social Media & Digital Ads Management
- Social Content Execution: Work closely with SAPAC team to plan, localize, and publish the
monthly social media calendar for official brand's Facebook page adhering to luxury aesthetic standards.
- Digital Agency Management: Coordinate with media and digital agencies to ensure ad campaigns (paid social, display, search) run effectively to reach target KPIs (Impression, Reach, Page follow).
- Ad Optimization & Tracking: Monitor digital ad budgets, audience targeting parameters, and creative performance, following monthly performance summaries.
- Community Management: Oversee audience interactions, inquiries/ messages, and engagement to deliver high-touch consumer care.
2. Influencers
- Seeding & Gifting: Propose plan and execute product seeding programs for key launches, maintaining relationships with top-tier beauty influencers.
- Booking Management: Handle end-to-end booking, briefing, contract negotiations, and compliance for paid KOL activities.
- Performance Tracking: Analyse campaign impact (Reach, Engagement Rate, EMV) and conduct post-campaign performance reports.
3. Press
- PR Articles & Releases: Assist in drafting, translating, and distributing localized PR press releases and editorial articles.
- Editorial Support: Fulfil press requests by coordinating product samples, high-res visual assets, and product information for beauty editors and journalists.
- Media Monitoring: Track media coverage, archive clipping mentions, and calculate monthly PR value/coverage metrics.
4. Event Operations & In-Store Activations
- Events: Provide operational and logistical support for brand events, including major product launch parties, VIP workshops, masterclasses, and pop-up activations.
- In-Store Activations: Support retail animations, boutique campaign setups, visual merchandising display rollouts, and promotional counter activations.
- Vendor & Agency Coordination: Work with event production agencies, florists, caterers, and venue managers to ensure execution matches global luxury standards.
- Guest Management: Assist with RSVP management, guest list preparation, VIP welcome flows, and event gifting execution.
5. [protected info] Management
- Website Updates: Maintain and update official [protected info] content, including product catalogues, price lists, campaign banners, and landing pages.
- Work alongside regional web teams to roll out new launch features, SEO enhancements, and digital promotions.
- UX & Quality Control: Perform routine checks across mobile and desktop interfaces to ensure seamless navigation, accurate information, and zero broken links.
6. Paperwork Follow-Up
- Process, track, and manage all marketing administrative workflows, including vendor contracts, Purchase Orders (POs), invoices, and payment requests.
- Internal Approvals: Follow up diligently on cross-departmental approvals with finance, legal, compliance, and procurement teams.
- Record Keeping: Maintain organized physical and digital records of marketing budgets, contracts, and legal documentation in compliance with corporate guidelines.
QUALIFICATIONS AND EXPERIENCE (list the skills needed to successfully perform the job)
- Minimum 2 years of equivalent position experience. Prefer candidates with experience in cosmetics, beauty, fashion.
- Skills: Fluent in English, Basic Design skill is a plus.
- Personality: Energetic, quick-witted, open-minded, positive thinking