Marketing Executive (Event MKT)

Online & Offline Event Marketing (50%)
- Manage and coordinate both online and offline events, including planning, budgeting, execution, cost-management and post-event evaluation
- Source and evaluate potential vendors, create requests for proposals, assess proposals, negotiate contracts, and finalise agreements
- Collaborate with cross-functional teams, vendors, and part-timers to ensure seamless event logistics and engagement
- Maintain and update event budgets, monitor expenditures, and conduct reconciliations
- Design, operate, and maintain event systems and processes to create a replicable and scalable playbook for lead generation
- Generate comprehensive post-event reports to assess event effectiveness and pinpoint areas for enhancement
*** Content Marketing (30%)
- Execute content per campaign and be the main point of contact with designers, and freelancers, ensuring on-time delivery of collaterals and content
Create content and manage the company's social media (primarily Facebook).
- Write ad content and scripts, assisting in video production for the design team.
- Collaborate closely with design to produce impactful images and videos, especially for ads.
*** PR and Affiliate Marketing (10%)
- Execute PR campaigns to enhance brand visibility and reputation
- Cultivate and maintain relationships with key media contacts and KOL/KOCs
Liaise with PR agency, providing a clear brief, and manage budgets effectively
*** Reporting and Analysis (10%)
- Track and analyse marketing performance metrics, providing regular reports to measure the effectiveness of campaigns
- Identify opportunities for improvement and optimisation based on data-driven insights
- Monitor trends and propose corresponding content (experience is a plus).