Marketing Executive (F&B Industry) (Vietnamese)

Country Market is a food hall featuring around 40 independent F&B stalls. It is an integrated platform where these tenants trade: revenue is collected centrally, settled weekly via bank transfer, reconciled monthly against a tiered revenue share, and connected to key third parties including beverage suppliers, delivery aggregators, banking partners, and system vendors.
In this role, you will build and sustain long-term relationships between Country Market and its customers through a membership program, a thriving local community, and a year-round calendar of events and activations. Your mission is to turn first-time visitors into regulars while working closely with tenant stalls, Operations, and Digital & Content to ensure every program delivers measurable footfall and revenue for the food hall.
📌Role: CRM, Community & Event Specialist
📍Location: Country Market, The Oxygen Building, An Khanh, Ho Chi Minh City
💰Salary: 18,000,000 - 22,000,000 VND/month
🕘Working Hours: Monday to Friday, 9:00 AM - 6:00 PM
🔑 KEY RESPONSIBILITIES
CRM & Loyalty Programme: Build and manage points mechanics, rewards, and customer tiers; collect and segment data from POS, apps, QR codes, and events; execute targeted direct campaigns (Zalo OA, SMS, email); track visit frequency, spend, and feedback to drive retention.
Community & Local Partnerships: Build customer communities; partner with building management, residential areas, schools, and local businesses; collaborate with KOCs, food reviewers, and loyal customers for authentic word-of-mouth.
Activation & Events: Develop concepts, budgets, and execute seasonal activations (Halloween, Christmas, Tet, holidays, weekends) including food workshops, sampling, pop-up markets, music nights, and family/kids activities; evaluate post-event footfall, sales impact, cost, and ROI.
Tenant & Internal Coordination: Work with Tenant Relations to brief stalls on joint offers; supply campaign details and data to Digital & Content; coordinate with Operations on event layouts, floor safety, and staffing.
Budget & Reporting: Prepare cost estimates, track budget spending per campaign, regularly report CRM and event results to the Marketing Manager, and propose data-backed improvements.
📋 CANDIDATE REQUIREMENTS
Education: Degree in Marketing, Communications, Business Administration, Hospitality, or related fields.
Experience: Minimum 2 years in CRM/loyalty, community marketing, trade marketing/in-store activation, or event management. Must have personally executed at least 1 campaign from concept to post-event review.
Industry Preference: F&B, retail chains, shopping malls, food courts, or new openings. Dual experience in both CRM and events is a strong plus.
Skills: Event planning & multi-party coordination; proficient in Excel/Google Sheets for basic data analysis (Zalo OA/CRM tools preferred); working English for emails and communication; strong negotiation with partners and tenants.
Attributes: High-energy, enjoys crowded settings, adaptable under live event pressure, meticulous with customer data confidentiality, and proactive in pre-opening environments.
HOW TO APPLY
Apply your application with a CV to [protected info] or click Submit in this post to get chance to join Country Market