NPD project ownership: Lead new product projects end to end (idea, concept, development, pilot, launch); build and track project timelines, budgets and milestones; run regular cross-functional meetings and escalate risks early.
Market & consumer insights: Conduct market research and competitor benchmarking; plan and run consumer research (concept test, product test, HUT); identify product gaps and growth opportunities.
Concept & positioning: Develop product briefs, concepts, USP, claims and positioning; contribute to price-pack architecture and portfolio planning.
Development coordination: Brief and follow up with R&D and the factory on specifications, samples and trials; evaluate samples against the brief and consumer needs.
Packaging & compliance: Brief
designers and review packaging/artwork; ensure claims, labeling and product information comply with regulations and internal standards.
Launch readiness: Work with Brand Communication and
Trade Marketing on launch plans; prepare product knowledge materials and sell-in decks for Sales and distributors.
Post-launch tracking: Monitor product performance and consumer feedback; recommend improvements and lifecycle actions; report regularly to management.
Working conditions:
Workplace: 08 Phan Dinh Giot, Ward 2, Tan Binh dist., HCMC.
Working hour: [protected info] (Monday - Friday)
Bachelor's degree in Marketing, Business Administration, Chemistry/Materials/Industrial Engineering or a related field.
2-4 years of experience in NPD, product development or
brand marketing; FMCG experience preferred, personal care / baby care / hygiene products a strong advantage.
Solid understanding of the NPD process (stage-gate) and of working with R&D and manufacturing teams.
Experience with consumer research and market analysis; able to turn insights into clear product briefs.
Strong project management and cross-functional coordination skills.
Proficient in Excel and PowerPoint; good writing and presentation skills.
Fluent in Vietnamese and good command of English (reading specs, working with international partners).