Marketing Executive (Senior)

The Senior Marketing Executive at QANDA Study plays a key role in building and implementing marketing strategies to promote the company's products and services, aiming to increase growth and brand awareness. The job includes:
- Lead, train, and develop the marketing team, ensuring that all members have the necessary skills and motivation to execute marketing strategies effectively.
- Delegate tasks and monitor progress to ensure the timely completion of projects.
Assess performance and assist in refining team processes to enhance efficiency.
- Develop long-term and short-term marketing strategies aligned with the company's goals to drive growth and brand recognition.
- Set clear marketing objectives and measure the success of campaigns against these goals.
- Plan and execute marketing campaigns across multiple channels (online and offline), including SEO, SEM, Google Ads, Facebook Ads, and email marketing.
Optimize campaigns to achieve maximum impact and reach the target audience effectively.
- Create and manage the marketing budget, ensuring resources are allocated effectively to meet campaign objectives while staying within financial limits.
- Track and adjust the monthly budget as needed to optimize spending.
- Measure and analyze campaign performance through key metrics such as ROI, CPC, CPA, and other relevant KPIs.
- Provide detailed reports and actionable insights to improve future marketing strategies.
- Conduct market research and analyze competitor activities to identify industry trends and adjust marketing strategies accordingly.
Evaluate the needs and behaviors of the target audience to adapt marketing efforts effectively.