Marketing Executive (Vietnamese Speaking)

Job Purpose
We are seeking a detail-oriented and results-driven Marketing Executive to support the execution of marketing campaigns, ensure budget alignment, and contribute to content, traffic, and platform initiatives. This role plays a vital part in supporting cost-efficiency and campaign performance.
Key Responsibilities
Performance & Cost Monitoring
Track and analyze marketing costs against allocated budgets to ensure efficient use of resources.
Monitor performance metrics including First Time Deposits (FTD), active users, deposits, turnover, and Net Gaming Revenue (NGR) against forecast targets.
Reward & Recognition Programs
Support and manage tasks related to Reward & Recognition (R&R) initiatives.
In-Year Campaign and Platform Initiatives
Contribute to banner and content ideation, issue detection, and quality checks.
Assist in the development and refinement of SFMC (Salesforce Marketing Cloud) journey content.
Support efforts to increase traffic, registration, and FTDs through digital campaigns.
Aid in boosting eSports exposure and engagement through marketing initiatives.
Qualifications & Preferred Skills
Bachelor's degree in marketing or related field
1 - 4 years of relevant experience
Demonstrates a good understanding of marketing principles and performance metrics
Adapts to new tools, strategies, and campaign requirements with speed
Maintains high standards across deliverables and reviews
Keeps user engagement and satisfaction at the forefront of all marketing efforts
Committed to meeting or exceeding campaign targets and forecasts
Possesses acquisition knowledge (paid advertising, performance tracking, pricing & monetization, social media management and/or vendor management)
Experience in performance marketing (event planning, product positioning, data analysis, content management system and/or copywriting)
An added advantage to succeed on the job with a gamification mindset (creative thinking, understanding different platforms and/or engaging content)