Marketing Executive

Content marketing:
Working with content team to create and monitor the content publishing calendar
Supporting content writer/copywriter to create content marketing materials in Vietnamese and English, including web articles, blog posts, e-book, e-newsletters, social media posts, PPT slides, etc.
Liaise with Business Development team, Marketing Manager, and functional teams to build, revise and execute the content marketing strategy
Digital marketing:
Be able to support the Marketing team to create a digital marketing strategy and action plan to effectively support the company's objectives.
Assisting in monitoring the ongoing company online presence and coordinating content strategies across all digital platforms (blog on our website, Facebook, Instagram, & Linkedin).
Monitoring email marketing campaigns: segmenting and targeting email lists, creating and proofreading marketing messages, implementing A/B testing, tracking and analyzing campaign results.
Executing performance marketing activity across all channels such as PPC and remarketing and working closely with any related stakeholders to implement and optimize performance.
Measuring the performance of digital marketing efforts using a variety of analytics tools (Google Analytics, SEMrush, Hootsuite, etc.) and assessing against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights so that Viettonkin gains competitive advantages.
Reporting directly to Marketing Manager cum Business Development Director
Marketing research:
Work closely with research team to conduct research of market trends, customer behavior, and competitor landscape, and prepare comprehensive reports by analyzing and summarizing data;