Marketing Executive

• Assist in developing and executing marketing strategies in line with the company's vision and objectives.
• Manage and execute marketing campaigns across online and offline channels (including SEO, SEM, social media, email marketing, event marketing, etc.).
• Allocate tasks and monitor the progress of marketing activities as planned.
• Track and evaluate the effectiveness of marketing campaigns, including KPIs (Key Performance Indicators), ROI (Return on Investment), and propose improvement measures.
• Conduct market research and analysis of competitors and customers' needs to optimize marketing strategies.
• Collaborate and coordinate with related departments such as sales, R&D team, and operations to ensure alignment in executive campaigns.
• Support new product development by collecting customer feedback, analyzing market trends, and assisting in the planning and execution of product launches.
• Manage the assigned marketing budget, monitor expenses, and ensure cost efficiency.
• Prepare periodic reports for the Marketing Manager on the progress, results of campaigns, and the effectiveness of marketing activities