Marketing Executive

UpTik Co., Ltd. is seeking a passionate and creative Marketing Executive to join our team in managing our client Korean beauty brands such as BB-Lab, Face Republic, La Plante etc. Working closely with the Creative Director, you will have the opportunity to craft innovative marketing strategies, engage with influencers, and bring brands to life in Vietnam's competitive beauty market.
1. Social Media & Content Management
Plan, create, and post engaging content on TikTok, Facebook, and Instagram.
Interact with followers by responding to comments and messages to boost engagement.
Work with the creative team (designers, editors, interns, etc.) to produce high-quality content.
Maintain a structured content calendar to ensure consistent posting and branding.
2. Livestream Session Coordination
Schedule and manage UpTik's live-selling sessions on TikTok and Shopee.
Collaborate with the video team (studio managers, editors, livestreamers, etc.) to optimize production.
Coordinate with the warehouse and customer service (CS) teams to ensure smooth order fulfillment.
3. E-Commerce Platform Management
Work with the R&D team to track sales and performance trends of UpTik's TikTok Shop and Shopee.
Regularly update and upload product information on e-commerce platforms.
4. Market Research & Strategy Development
Conduct research on beauty industry trends, focusing on Korean brands in Vietnam.
Monitor competitors and suggest innovative marketing strategies.
Prepare and present monthly progress reports to the Creative Director.