Marketing Executive

• Formulation and implementation of the marketing plan across digital, offline and social platforms to drive awareness and leads generation
• Effectively project manage assigned marketing campaigns in their entirety - from planning through to tracking and reporting on return on investment
• Strategise and create content across various social media channels to increase brand awareness (incl creating creative & copy), editing photography, gifs, short video editing, stickers, stories (live + designed/posted), filming of short videos
• Day to Day management of all social accounts including engaging consumers, responding to questions or complaints, and to promoting company initiatives through socials or digital communication channels
• Research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions
• Work closely with Sales Department and Group Marketing Department to conceptualize and manage events
• Create detailed proposals for events which include objectives, timeline, location, stakeholders involved, fiscal requirements and prepare budgetary recommendations
• Manage event processes and execution including but not limited to budgeting, registration, coordination and operations
• Evaluate success of executed marketing activities
• Support the setup and use of marketing technology tools to improve marketing efficiency
• Assist with marketing automation activities, including campaign execution and basic optimisation
• Maintain and monitor CRM and marketing data to support reporting and performance tracking
• Support customer engagement by monitoring feedback and responding to queries across digital and social platforms in a timely manner
• Participate in ad hoc projects as required