Marketing Executive

As Marketing Executive, you will be responsible for the development and implementation of the press/public relations (PR) activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs.
Your day to day
Oversee the development and implementation of the hotel PR plan and associated activities
Create, develop and market key events for the hotel, especially during key business periods
Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
Work with local third party partners, including local media, and maintain professional working relationships with local official bodies
Ensure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the hotel
Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required
Manage and promote the hotel on IHG branded websites
Manage and control marketing budgets by using resources effectively
Develop and own promotional activities, marketing channels and the production of marketing materials for specific events
Implement Public Relations campaigns to celebrate successes and awards and the promotion of products
Respond to media enquiries when approached for comments and/or reports
Research and develop new opportunities within key target markets
Communicate with internal Event Managers on all aspects of specific event organisation and promotion
Accountability
This is the foundation level Marketing job in a full or limited service hotel and may include meeting space and/or catering facilities. Completing tasks as assigned by the PR/Marketing Communications head