Marketing Executive

Key Responsibilities
1. Event Management
Organise key customer events, exhibitions, dealer meetings, product launches, and promotional activities.
Manage venues, vendors, logistics, invitations, displays, and event materials.
Work with sales teams to define target audiences, event objectives, and follow-up actions.
Track event participation, engagement, effectiveness, budgets, and timelines.
2. Marketing Materials and Promotional Activities
Coordinate the planning, procurement, inventory, and distribution of POSM, packaging materials, promotional merchandise, and customer gifts.
Work with suppliers and internal stakeholders to ensure quality and timely delivery.
Monitor inventory, distribution and market visibility of promotional materials.
Support vendor quotations, purchase documentation, and invoice reconciliation.
3. Digital Marketing and Communications
Support digital marketing campaigns across social media, messaging platforms and other relevant channels.
Coordinate product communications, event promotions, customer stories, videos and sales-support materials.
Monitor campaign performance and prepare reports on reach, engagement, enquiries and leads.
Maintain the marketing communication calendar and ensure content follows brand guidelines.
Track campaign reach, engagement, inquiries, and leads, and prepare performance reports.
4. New Product Launches
Coordinate product launch plans, timelines, marketing materials and field activation activities.
Collaborate with marketing, sales and product teams to support product positioning and distributor and dealer readiness.
Gather customer feedback and monitor market responses to launch activities.
5. Field and Channel Marketing
Implement local marketing programs and seasonal campaigns in collaboration with sales teams.
Conduct field visits to assess campaign execution, POSM visibility, competitor activities and customer feedback.
Support distributor and dealer engagement and demand-generation initiatives.
Share market insights and competitor intelligence with relevant internal teams.
6. Marketing Coordination and Reporting
Track marketing activities, budgets, timelines, leads and campaign results.
Maintain accurate expense records and supporting documentation.
Coordinate with sales, product, procurement, finance, logistics and external agencies to ensure smooth execution of marketing programs.
What We're Looking For
Qualifications and Experience
Bachelor's degree in Marketing, Business Administration, Communications, Agriculture or a related field.
At least 5 years of relevant experience in field marketing, event management, channel marketing, digital marketing or sales support.
Experience in agriculture, agricultural inputs, rural marketing, FMCG or a channel-led business is an advantage.
Skills and Competencies
Good working knowledge of Microsoft Excel, PowerPoint and social media platforms.
Strong planning, coordination and organisational skills, with attention to detail.
Good communication and stakeholder management skills.
Ability to manage multiple projects and deadlines effectively.
Understanding of campaign tracking, reporting and marketing performance measurement.
Proficiency in Vietnamese and English.
Other Requirements
Willingness to travel within Vietnam as required.
Flexibility to support customer events and marketing activities outside standard working hours when necessary.