Marketing Lead (Global)

Mô tả Công việc
Objectives
We are looking for an experienced and full-stack marketing lead with a passion for B2B marketing, inbound marketing, digital marketing and partnership management for our brand in global markets. You will be an important piece of the puzzle to our dynamic global team, together with driving outstanding business results for PMAX.
Job Description
Marketing strategy & planning
Join the team to brainstorm ideas for marketing campaigns and activities throughout the year.
Develop a detailed work plan for the given scope/workstream based on the overall plan.
Workstream execution: Your scopes will be aligned with your line manager, including but not limited to some of the following:
Event management: Plan and organize events such as workshops and webinars for both the potential clients and the potential employees of PMAX.
Lead nurturing: implement lead nurturing activities across channels, especially email marketing
Content marketing: Research, synthesize & write content to build impactful content materials (blog, social post, landing page, resources...) for related activities
Digital Advertising: Plan, setup, optimize & analyze digital advertising campaigns on Facebook ads, LinkedIn ads, Google Ads... (you will be trained by PMAX Academy tutors)
Website & Social media management: Coordinate with content marketing executives to update content for website & social channels including Facebook, LinkedIn, and Youtube;
Others: Implement other marketing activities based on the strategy at each period. Coordinate and support other team members within and outside the Global team when needed.
Report & Analysis
Report to the line manager about the effectiveness of the assigned marketing activities with insight and plan for further improvement.
Partnership Management
Identify strategic partnerships & drive the strategy for new partnership development for PMAX in global markets
Marketing strategy & planning
Join the team to brainstorm ideas for marketing campaigns and activities throughout the year.
Develop a detailed work plan for the given scope/workstream based on the overall plan.
Workstream execution: Your scopes will be aligned with your line manager, including but not limited to some of the following:
Event management: Plan and organize events such as workshops and webinars for both the potential clients and the potential employees of PMAX.
Lead nurturing: implement lead nurturing activities across channels, especially email marketing
Content marketing: Research, synthesize & write content to build impactful content materials (blog, social post, landing page, resources...) for related activities
Digital Advertising: Plan, setup, optimize & analyze digital advertising campaigns on Facebook ads, LinkedIn ads, Google Ads... (you will be trained by PMAX Academy tutors)
Website & Social media management: Coordinate with content marketing executives to update content for website & social channels including Facebook, LinkedIn, and Youtube;
Others: Implement other marketing activities based on the strategy at each period. Coordinate and support other team members within and outside the Global team when needed.
Report & Analysis
Report to the line manager about the effectiveness of the assigned marketing activities with insight and plan for further improvement.
Partnership Management
Identify strategic partnerships & drive the strategy for new partnership development for PMAX in global markets