Marketing Leader

Purpose of Job / Job Summary:
Marketing Leader is responsible for creating and coordinating the implementation of an integrated marketing program, which includes branding identity, strategic message development, advertising, and public relations. Typical responsibilities include: participating in planning and implementing marketing strategies; meeting with departments to provide consultation and to assess products and programs; and, writing and designing proposals, advertisements, internal communication pieces, and web pages
Take part in building and developing brand strategies like launching the new brand or new products
Making and deploying Marketing Campaign and Brand activity based on brand positioning
Manage and plan all digital marketing including marketing database, email, social media and display advertising campaigns. Ensure effective budget planning, tracking and control for advertising
Design, build and maintain our social media presence including creating content marketing campaigns ensuring to reach right target audiences, meet their expectations and build the brand's awareness/credibility
Take lead in engagement and communication with vendors (consultants, media/event agencies, production house, suppliers, etc); plus colleagues across multiple departments;
Organizing events such as project launches, openings; video/photo shoots and other joint-marketing activities
Evaluate emerging technologies. Provide thought and perspective for adoption where appropriate
Produce various content types for blogs, articles, product descriptions, social media, and website when needed
Current account management and strengthen the relationship with key accounts for business partner purpose
Expand account network to exchange benefit and boost partnership campaigns.