Marketing Manager (fashion retail)

Mô tả Công việc
· Be responsible for annual communications plan (planning & implementing) including initiatives of public relations, media, advertising (OOH, social media, print & digital), creative content (with media & influencers) which have to be in line with global strategy, local marketing KPIs & timeline within assigned budgets.
· Develop & maintain professional & genuinely good relationships with editors, media partners, celebrities/influencers and third-party advocates.
· Filter & response to PR requests from media partners such as oversea shootings, PR materials, samples support...
· Explore further possibilities in order to enhance brand's visibility through OOH, print/online ad, influencers & digital touch-points...
· Track, monitor & evaluate the effectiveness of all the PR activities & invested channels.
· Conduct press presentations for new collection & campaign launches.
· Partner with in-house digital team for a detailed social & digital content plan.
· Support in-house CRM team with client communication tools development (EDM content)
· Be accountable for internal communication materials and channels, keep other teams (digital, CRM, VM, product, retail...) updated & engaged with the brands the same way we build love and trust in our media partners & targeted clients.
· Maintain and develop relationships with journalists, KOLs, influencers, partners to promote brand awareness.
· Make reports, analyze the effectiveness of marketing programs based on ROI, OKR, KPI.
· Perform analysis on competitors, target customers to have marketing activities recommendations suitable to the Vietnamese market.
· Plan & implement CRM/Event/Activities.
· Annual plan & implement according Brand guideline and local market need for business.
· Plan & control Brand MKT budget annual.