Marketing Manager (For 2-Wheels Business)

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Role Summary
Yokohama is expanding its two-wheeler business in Vietnam, you will be the brand and growth marketer for a multi-brand portfolio: the established Yokohama motorcycle tyre brand, plus new brands and ranges being introduced to the Vietnamese market. Your job is to create demand and new sources of growth: defining how each brand is positioned, launching new brands and ranges, activating the channels where riders and mechanics make tyre decisions, and building the market and sell-out insight that guides investment. You will set strategy, direct agencies and partners, and prioritise ruthlessly. You are not expected to personally produce every asset.
Key Responsibilities
1. Brand architecture and Strategy
Develop the annual 2WH marketing plan and budget, aligned with business goals.
Define the positioning, price-tier role and target riders for each brand and range in the portfolio, so the brands grow the business rather than cannibalise each other.
Own brand identity and consistency across all brands, and coordinate with the global brand teams on guidelines and assets.
Lead marketing for the launch of new brands and ranges in Vietnam, including the go-to-market plan, launch campaign and product communication.
2. Marketing Campaigns, Promotions and New sources of growth
Plan and execute nationwide promotional campaigns, dealer programs, and events for riders and trade partners.
Identify, test and scale new demand pools beyond the current distributor and dealer base, for example ride-hailing and delivery riders, e-commerce and social commerce, workshop and garage chains, big-bike and riding communities.
Build mechanic and retailer engagement programs, since mechanics and shops strongly influence tyre choice.
Run small, measurable pilots first, and scale only what proves its return.
3. Media & Digital Communication
Manage the website, social media channels, and digital content for the 2WH brand.
Work with agencies to produce engaging digital and print content that resonates with Vietnamese riders.
Monitor competitor communication and propose improvements to strengthen engagement.
4. Market Intelligence & Sales Support
Track competitor pricing, promotions, communication and market data, and turn it into recommendations on positioning and tactics.
Build shop-level and sell-out visibility with Sales, for example through shop mapping and mechanic or retailer programs that capture purchase data.
Provide Sales with tools, materials and analysis that help win distributors and dealers.
5. Reporting & Budget Control
Prepare marketing reports and track spending against plan.
Ensure compliance with company policies and optimise cost efficiency.
Present regular updates and improvement proposals to management.