Marketing Manager [UA + ASO] Android & iOS [Vietnam] - Remote

We are looking for a data-driven and growth-focused Marketing Manager (UA + ASO) to join the New Age Marketing Team. This role is responsible for planning, executing, and optimizing user acquisition strategies and App Store Optimization (ASO) initiatives to drive sustainable growth for our Android and iOS mobile applications in the Vietnam market.
🎯 ObjectiveTo own and execute the User Acquisition (UA) and App Store Optimization (ASO) strategy for Android and iOS applications by improving app visibility, acquiring high-quality users, and driving sustainable business growth through data-driven marketing initiatives.
📍 Job Details📍 Location: Remote
💼 Contract Type: Full-time (C1)
⏰ Working Hours: 40 Hours/Week
(Flexible work schedule with mandatory availability during 12:30 PM IST for DSM)
🎓 Education: Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
💼 Experience: 1-2 years of hands-on experience in Mobile App Marketing, User Acquisition (UA), and App Store Optimization (ASO) with the ability to independently manage marketing campaigns, analyze performance, and continuously optimize results.
"Candidates with experience in consumer mobile apps, performance marketing, or international app marketing will be preferred."
🌟 Our Values
User First Approach
Honest & Constructive Communication
Constant Improvement
Planning & Long-Term Thinking
🚀 Key Responsibilities📈 Marketing Strategy & Planning
Create and execute monthly and quarterly marketing strategies aligned with business goals.
Develop structured marketing plans with measurable KPIs and timelines.
Identify new user acquisition opportunities through market research and competitor analysis.
Manage the execution of marketing initiatives and ensure timely delivery.
📲 User Acquisition (UA)
Plan, launch, monitor, and optimize paid user acquisition campaigns.
Manage Google Ads and Apple Search Ads campaigns with a focus on maximizing ROI.
Optimize campaigns to improve key metrics such as CPI, CPA, ROAS, retention, and user quality.
Conduct A/B testing on creatives, targeting, bidding strategies, and campaign structures.
Explore and validate new growth channels for app acquisition.
🔍 App Store Optimization (ASO)
Develop and execute ASO strategies for both Google Play Store and Apple App Store.
Perform keyword research and optimize metadata, titles, descriptions, screenshots, preview videos, and app creatives.
Improve app rankings, conversion rates, and organic installs through continuous optimization.
Monitor competitor ASO strategies and identify opportunities for improvement.
Collaborate with designers and content teams to produce high-converting store assets.
📊 Performance Analysis & Reporting
Monitor campaign performance using marketing dashboards and analytics tools.
Analyze acquisition funnels, user behavior, and retention metrics.
Prepare weekly and monthly performance reports with actionable insights.
Make data-driven recommendations to improve marketing efficiency and campaign performance.
📋 Process & Ownership
Maintain campaign documentation, marketing calendars, and performance trackers.
Ensure all campaigns follow brand guidelines and platform best practices.
Stay updated with changes in Google Play, Apple App Store, Google Ads, and Apple Search Ads platforms.
Take ownership of marketing initiatives from planning through execution and optimization.
🤝 Coordination & Collaboration
Coordinate and collaborate closely with designers, marketers, and the product team to align marketing strategies, creatives, campaigns, and product initiatives.
Work closely with senior management to communicate marketing performance, discuss growth opportunities, and align initiatives with overall business objectives.
Ensure effective cross-functional communication and timely execution of marketing activities across teams.
📈 Monthly Goals / KPIs
Marketing Strategy Score
Marketing Execution Score
Organic Keyword Ranking Growth
Organic App Install Growth
Paid User Acquisition Growth
Cost Per Install (CPI)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
App Store Conversion Rate
Campaign ROI
User Retention Rate
✅ Required Technical Skills
App Store Optimization (ASO)
Google Ads (App Campaigns)
Apple Search Ads
Mobile App User Acquisition (UA)
Keyword Research & Competitor Analysis
Campaign Budget Management
Performance Marketing
Marketing Analytics & Reporting
A/B Testing
Basic understanding of Firebase Analytics, AppsFlyer, Adjust, or similar attribution tools
💡 Preferred Skills
Experience marketing Android and iOS mobile applications.
Understanding of Google Play Console and App Store Connect.
Knowledge of app growth strategies and mobile marketing funnels.
Experience working on campaigns targeting international markets (Vietnam preferred).
Familiarity with app localization strategies.
Strong analytical mindset with the ability to interpret campaign data and make optimization decisions.
🔗 Team Collaboration
You will work closely with Product, Design, Content, and Development teams to align marketing initiatives with product releases.
Coordinate with creative teams to develop high-performing ad creatives and app store assets.
Ensure smooth communication and execution across all stakeholders.
🚀 Why Join Us?
Own the end-to-end growth strategy for Android and iOS mobile applications with real business impact.
Work on international markets and gain hands-on experience in scaling mobile apps globally, with a focus on the Vietnam market.
Collaborate closely with Product, Design, Content, and Leadership teams to influence product growth.
Experiment with cutting-edge User Acquisition (UA) and App Store Optimization (ASO) strategies backed by data.
Build expertise in performance marketing, mobile growth, and app marketing analytics using industry-standard tools.
🗣️ Communication Requirement
Fluent English-speaking and communication skills are mandatory for candidates based in Vietnam.
Ability to communicate clearly and effectively with designers, marketers, product teams, and senior management.