Marketing ManagerCông Ty TNHH Con Đường Giáo Dục EduPath Co.,Ltd
Nơi làm việc: Hồ Chí Minh, Điện Biên
Ngành nghề: Quản lý điều hành, Lương cao, Marketing - PR, Search Engine Marketing, Biên tập/ Báo chí/ Truyền hình, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo, Tiếp thị - Quảng cáo
Lương: Thương lượng
Hình thức: Toàn thời gian
Ngày đăng: 28/06/2024
Hạn nộp: 27/07/2024
Mô tả công việc
* Market research and brand definition
- Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market
- Develop marketing strategies (channels identification, resource allocation, target selection, messaging) and prepare annual and quarterly content calendar with the objective of brand awareness
- Consult all customers facing functions to understand the selling points of the brand
- Conduct a competitors' analysis to identify the strengths and key differentiators of the brand
- Define brand positioning and create / leverage brand message, key selling points and brand guidelines
- Monitor market trends, identify new opportunities and adjust the brand positioning accordingly
* Lead acquisition
- Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market
- Planning prepare quarterly and monthly ads calendar to achieve the objective of lead acquisition
- Oversee the preparation of the marketing content required to deliver the marketing strategies on time for both offline and online
- Oversee the execution of the marketing offline strategies, online and offline, and closely monitor the outcomes
- Maintain effective communication with the customer-facing teams (Telemarketing, Sales, Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing strategies and adjust as required to attain the set objectives
- Prepare, monitor, and manage the marketing budge
* Sales Support
- Conceptualize, plan, and implement the monthly promotion plan with the commercial team
- Prepare and provide the marketing materials required by the commercial team
- Manage the marketing material inventory in collaboration with Finance
* Brand and marketing effectiveness
- Determine all required brand and marketing assets for the organization, online and offline, including in-center signage, website, social media platforms,...
- Ensure that all marketing assets of the brand are in line with the brand guidelines and maintained appropriately
- Always look for innovative tools and procedures to improve the brand awareness and marketing effectiveness
* Team management
- Recruit, train and manage the performance of the marketing team members
- Provide direction, guidance, and leadership to the Marketing department to deliver the expected outcomes from the function
- Set, monitor, and report on the departments' objectives to the management team
- Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market
- Develop marketing strategies (channels identification, resource allocation, target selection, messaging) and prepare annual and quarterly content calendar with the objective of brand awareness
- Consult all customers facing functions to understand the selling points of the brand
- Conduct a competitors' analysis to identify the strengths and key differentiators of the brand
- Define brand positioning and create / leverage brand message, key selling points and brand guidelines
- Monitor market trends, identify new opportunities and adjust the brand positioning accordingly
* Lead acquisition
- Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market
- Planning prepare quarterly and monthly ads calendar to achieve the objective of lead acquisition
- Oversee the preparation of the marketing content required to deliver the marketing strategies on time for both offline and online
- Oversee the execution of the marketing offline strategies, online and offline, and closely monitor the outcomes
- Maintain effective communication with the customer-facing teams (Telemarketing, Sales, Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing strategies and adjust as required to attain the set objectives
- Prepare, monitor, and manage the marketing budge
* Sales Support
- Conceptualize, plan, and implement the monthly promotion plan with the commercial team
- Prepare and provide the marketing materials required by the commercial team
- Manage the marketing material inventory in collaboration with Finance
* Brand and marketing effectiveness
- Determine all required brand and marketing assets for the organization, online and offline, including in-center signage, website, social media platforms,...
- Ensure that all marketing assets of the brand are in line with the brand guidelines and maintained appropriately
- Always look for innovative tools and procedures to improve the brand awareness and marketing effectiveness
* Team management
- Recruit, train and manage the performance of the marketing team members
- Provide direction, guidance, and leadership to the Marketing department to deliver the expected outcomes from the function
- Set, monitor, and report on the departments' objectives to the management team
Yêu cầu công việc
- More than 6 years of experience in Marketing industry, with 3 years of experience in Management role
- Experience at setting strategic goals, and at conceptualizing and executing high quality branding and marketing strategies
- Leadership skills including motivating employees to perform well and task delegation for team members
- Creative and resourceful in developing ideas to create effective marketing strategies
- Great communicator and good interpersonal skills
- Stellar writing skills in Vietnamese and English
- Ability to make sensible decisions in a fast-paced environment
- Ability to work under pressure and comply to tight schedules
- Good working attitude
- Knowledge in Education industry is a plus
- Bachelor's Degree Marketing related Diploma/Degree (Preferable)
- Experience at setting strategic goals, and at conceptualizing and executing high quality branding and marketing strategies
- Leadership skills including motivating employees to perform well and task delegation for team members
- Creative and resourceful in developing ideas to create effective marketing strategies
- Great communicator and good interpersonal skills
- Stellar writing skills in Vietnamese and English
- Ability to make sensible decisions in a fast-paced environment
- Ability to work under pressure and comply to tight schedules
- Good working attitude
- Knowledge in Education industry is a plus
- Bachelor's Degree Marketing related Diploma/Degree (Preferable)
Quyền lợi được hưởng
- Competitive salary
- Payment of social insurance, health insurance and unemployment insurance premium is paid by the company.
- Paid Annual leave
- Welfare policy: travel, salary and bonus according to the company's regulations
- Paid professional training and development
- Opportunities for promotion and career development
- Professional, fun and exciting work environment
- Payment of social insurance, health insurance and unemployment insurance premium is paid by the company.
- Paid Annual leave
- Welfare policy: travel, salary and bonus according to the company's regulations
- Paid professional training and development
- Opportunities for promotion and career development
- Professional, fun and exciting work environment
Nộp hồ sơ liên hệ
Công Ty TNHH Con Đường Giáo Dục EduPath Co.,Ltd
Giới thiệu công ty
Công Ty TNHH Con Đường Giáo Dục EduPath Co.,Ltd việc làm
400 Điện Biên Phủ, Phường 11, Quận 10, TPHCM
Quy mô: Từ 101 - 500 nhân viên
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Vị trí Marketing Manager do công ty Công Ty TNHH Con Đường Giáo Dục EduPath Co.,Ltd tuyển dụng tại Hồ Chí Minh, Điện Biên, Joboko tự động tổng hợp mức lương Thương lượng, tìm thêm việc làm về Marketing Manager hoặc công ty Công Ty TNHH Con Đường Giáo Dục EduPath Co.,Ltd ở các link phía trên
Giới thiệu công ty
Công Ty TNHH Con Đường Giáo Dục EduPath Co.,Ltd việc làm
400 Điện Biên Phủ, Phường 11, Quận 10, TPHCM
Quy mô: Từ 101 - 500 nhân viên