Marketing Manager

General position summary
This position is responsible for planning, developing, implementing and overseeing marketing strategies, brand management and marketing activities to achieve business objectives.
Essential Job Functions
1. Strategic Marketing & Business Growth
• Develop and manage marketing strategies for clients and distributors to dealers/ customers to drive sales growth and brand awareness
• Plan and manage budgets for promotions, advertising and brand recognition activities, ensuring optimal resource allocation.
• Conduct market research and data analysis to identify industry trends, customer needs and competitive insights to make ideas for marketing campaigns; conduct price market surveys for pricing review.
• Propose and implement product line-up and promotional strategies to enhance market positioning.
2. Marketing Campaigns & Branding
• Plan, develop, and execute marketing campaigns, including advertising, promotions, and digital marketing initiatives.
• Prepare marketing materials and promotional tools for marketing campaigns, events, and other activities
• Oversee the design and make ideas for product packaging, including labels, bottles, and carton boxes.
• Manage and maintain the company's website, Facebook Fanpage and digital presence to enhance engagement and brand consistency.
• Implement and oversee the signboard identity program for customers.
3. Business partners & Distributors Engagement
• Coordinate with the sales team to organize seminars, distributor events, and incentive trips for customer engagement.
• Maintain strong relationships with clients, distributors, and suppliers, ensuring effective communication and issue resolution.
• Provide timely support and follow up on inquiries, complaints, and claims to ensure customer satisfaction.
4. Compliance & Reporting
• Register promotional campaigns with the Department of Trade and Commerce as required.
• Monitor, analyze, and report on marketing performance, identifying strengths and areas for improvement.
• Provide regular updates to management and the Board of Directors on market trends, campaign effectiveness, and strategic recommendations.
5. Other Responsibilities
• Cooperate with other related departments to run smoothly campaign for products including existing products; new products and inventory products
• Perform other tasks assigned by the General Manager and Board of Directors.