Marketing Manager

CRM Management
Own and manage the club's CRM platform to ensure effective segmentation, personalisation and communications performance.
Develop and implement CRM strategies to improve member retention, satisfaction and engagement. Ensure any use of automated communications is with a personal approach.
Monitor membership application and onboarding processes, optimising strategies for maximum performance.
Maintain the accuracy and cleanliness of the member database. Oversee data capture, enrichment and compliance with PDPD and data protection standards.
Ensure integration and alignment with the website and app and any other platforms or tools (e.g. WhatsApp) used where the club features.
Use analytics to track member behaviour, preferences and engagement to inform tailored communications and team training.
Marketing strategy and Execution
Create and manage multi-channel marketing campaigns (email, digital, social, print) to support events, member communications and brand awareness.
Collaborate with internal teams to develop a marketing calendar that aligns with the club's goals, member interests and seasonal programming.
Drive brand awareness and member engagement through partnerships and content marketing.
Membership Engagement and Communications
Design and deliver compelling member communications.
Develop a consistent tone of voice and messaging aligned with the club's identity and values.
Analyse feedback to continuously improve member experience, engagement and communications.
Performance Tracking and Reporting
Monitor and report on member communications, engagement metrics, and ROI.
Provide insights and recommendations based on CRM data and marketing analytics.
Use tools such as Google Analytics, CRM dashboards, and email platforms.