MARKETING MANAGER

I. JOB SUMMARY
The Marketing Manager is responsible for leading the overall Marketing function across Tribe Hospitality's F&B venues, covering brand strategy, integrated campaigns, digital marketing, social media, CRM, partnerships and customer engagement.
The role leads the Marketing team and works closely with Sales and Operations to drive brand awareness, customer acquisition, retention and revenue growth.
II. KEY RESPONSIBILITIES
1. Marketing Strategy & Brand Management
Develop and implement annual, quarterly and monthly Marketing plans aligned with business objectives.
Manage brand positioning, identity and communication consistency across all venues.
Monitor market trends, competitors and customer insights to identify growth opportunities.
2. Campaigns, Promotions & Digital Marketing
Plan and lead integrated campaigns, promotions, launches and seasonal activities.
Manage digital marketing and paid media activities to maximise reach, engagement and commercial results.
Monitor campaign performance and optimise based on data and ROI.
3. Social Media & Content
Develop overall Social Media and Content direction across relevant platforms.
Lead and review the work of Social Media and Design teams to ensure quality and brand consistency.
Analyse social performance and improve content and audience growth.
4. CRM & Customer Engagement
Develop CRM and customer engagement strategies to increase retention, repeat visits and customer lifetime value.
Segment customer data and implement targeted communication and promotional campaigns.
Work with Sales and Operations to leverage customer insights.
5. Partnerships, Events & Commercial Support
Develop partnerships, collaborations and KOL/KOC activities to strengthen brand exposure.
Provide Marketing support for events, promotions and new venue/product launches.
Ensure Marketing activities contribute to revenue and business objectives.
6. Team Leadership
Lead, coach and manage the Marketing team.
Set priorities, KPIs, workflows and responsibilities for team members.
Manage external agencies, freelancers and suppliers when required.
7. Budget & Reporting
Develop and manage the Marketing budget.
Track Marketing KPIs, campaign performance and ROI.
Prepare regular reports and recommendations for the Board of Management.