Marketing Manager

Gene Solutions is an international biotechnology company based in Singapore, driving advancements in genetic testing and research innovation. By integrating Next-Generation Sequencing (NGS) and Artificial Intelligence, the company offers a comprehensive portfolio of advanced solutions, including:
Reproductive Health: Comprehensive Non-invasive Prenatal Testing (NIPT) that integrates screening for recessive and dominant single-gene disorders.
Clinical Oncology: Multi-cancer early detection (MCED), comprehensive genomic profiling (CGP) for precision therapy selection, and minimal residual disease (MRD) tracking using circulating tumor DNA (ctDNA) technology.
Established in 2017, Gene Solutions operates a network of 17 NGS laboratories, including two central CAP-accredited laboratories in Singapore and Vietnam. With over three million tests provided to patients, we remain committed to delivering accessible genetic testing services to more than 5,000 hospitals and clinics across Singapore, Vietnam, Thailand, Indonesia, Malaysia, the Philippines, Hong Kong SAR, Taiwan, India, Turkey, Brazil, and the USA.
RESPONSIBILITIES
Build the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short- and long-term.
Plan strategies, evaluate, align and integrate factors for effective branding of the product; optimize pricing based on market price dynamics; facilitate adaptation of product packaging to local settings; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies and new product launches as well as develop new business opportunities.
Ensure that product marketing strategies and tactical programmes are developed and implemented to improve market performance.
Create and manage promotional collateral to establish and maintain product branding.
Manage brand budget and actual spending for advertising, visibility and promotional items.
Conduct analysis of competitor and customer insights.
Conduct analysis of sales forecasts and relevant financials (brand marketing spending and key results).
Organize product training, sales arguments and tools, manage and update relevant communication platforms to support Sales and Customers using efficiency.
Liaise with Key Prescribers / Key Hospitals for better market understanding.
Establish contacts, form affiliations, make proper representation of the company, and participate in meetings, conventions, and network-building opportunities (e.g., medical societies).
REQUIREMENTS
Bachelor's degree in Pharmacy or Medicine (or medical physician or pharmacist or pre-medicine-related disciplines).
Additional degrees or certifications in Economics, Business Administration, or Marketing are considered an advantage.
At least 10 years of sales/marketing experience in pharmaceutical, medical devices, diagnostics, or related healthcare companies.
Experience in the OB/GYN field is preferred.
Minimum 5 years of experience in a Marketing Management position.
A minimum of three (3) years of Product Management experience in a technical environment, with a strong preference for experience in the OB-GYN field.
Knowledge of marketing and experience in setting brand guidelines for healthcare products.
Brand awareness - a clear understanding of brands and the marketing mix.
Strong ability to work independently, proactively handle tasks, perform well under high pressure, and demonstrate creativity as well as strong organizational and management skills.
Strategic mindset with strong business acumen and sensitivity to corporate investment opportunities.
High level of professional ethics, personal credibility, and a strong sense of responsibility at work.
Good social awareness and extensive networks with healthcare authorities, medical organizations, institutions, and healthcare professionals.
Good English communication skills are an advantage.